Since 2020, sales in the US toy market have been rising. Judging from the situation in previous years, Christmas in the second half of the year is also a good time to boost sales in the toy category. Recently, Target released the 2021 Bullseye's Top Toy Rankings, which includes 50 toys that are currently selling well in the US market.
Target divides the list into 6 categories: Inspiring New Stories, Inspiring Imagination, Inspiring Dreams and Creativity, Inspiring Active Games, Inspiring Fun Family Time, and Inspiring Future Gamers. The complete list is as follows:
Inspire new stories: Roots health doll Zoe, Baby Alive Lulu Achoo doll, Disney Legend of the Dragon set, B. Play ice cream truck, Animal Planet Deep Sea Shark Rescue Submarine set, Dynamic Beach Folding Sandbox, Little Genius Series Starter Set, Bird of Paradise Creator Plant Collection, LEGO Friends Heartlake City School, Gravity Track Building Toys, Peek-a-Roo Interactive Plush Toy, Orbitz Soothing Spa.
Roots Health Doll Zoe
Stimulate imagination: LOL Surprise! Family Set 24K DJ and Neon Lights, LOL Surprise! Magic Movie Studio, Jaguar and Sarah 3-in-1 Backpack Bedroom, Barbie Dreamhouse, Rainbow Rockstar, Diana Magic Music Castle, Ryan's World - Lost City Adventure Box, Jurassic World Heritage Series - T-Rex Escape Pack, Star Wars Greedy Yoda Baby Grogu, Batman All Terrain Bat RC Car, Monster Truck Volcano Arena, Monster Truck RC Free Stunt Monster Truck, DC Comics Batman Super Robot, Unicorn Pet Wallet, Glowing Fairy Pink Jar, Mixing Magic Magic Pot.
Unicorn Pet Wallet
Inspire dreams and creativity: FAO Schwarz Electric Guitar + Amplifier, Harry Potter and the Hogwarts Chess, Star Wars: The Mandalorian, Bluey & Jean Caravan Adventure Playset, Park Exploration Ranger Cabin and Boat Set Our Generation Cozy Cabin, Surprise Mini Brand Toy Store 5, Lele Angel Royal Princess Party Series, Paw Patrol The Movie: Ultimate City Tower Playset.
Inspire active play: C20 children's electric scooter, all-terrain black balance car, Heat Elite series twist-fire soft bullet gun.
Inspire fun family time: Target Edition Monopoly, Chuckle & Roar Bubble Pop, Avocado Toss, Cross Signals, Speed Storm Beyblade Game Set, Ninja Legend Deluxe Game Set.
Chuckle & Roar Bubble Press Stress Release Board
Inspiring future gamers: Nintendo Switch OLED, Nintendo Switch Blue and Red, PlayStation 5, Xbox Series X.
Judging from the content of this list, it includes a variety of categories such as outdoor, family, games, exploratory toys, dolls, etc., which is quite rich. Sellers can refer to this list and select products according to market conditions. However, in the above list, there are also many IP peripherals and co-branded products. Sellers must pay attention to infringement issues when selecting products. Christmas Toy E-commerce peak season |
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