Alibaba International Station releases the top ten products of 2022

The list of best-selling domestic products contains world trends and consumption trends. On December 5, Alibaba International Station, a local cross-border e-commerce platform, released the top ten products of 2022. New energy, laser cutting equipment, World Cup peripherals and other domestic products lead the global market. In the new situation of uncertainty in global trade, this list reflects the prosperity of export commodities of private small and medium-sized enterprises, shows the close connection between the Chinese economy and the world, and also indicates new trends in overseas consumption to a certain extent, and highlights the responsiveness of China's industrial chain to quickly match the needs of overseas markets.

Figure : Alibaba International Station releases the top ten products of 2022

High-quality overseas sales lead the new energy and laser machinery industries

Among the top ten products of the year, three are from the new energy industry. According to statistics from Alibaba International Station, domestic new energy-related products have maintained triple-digit growth for three consecutive years.

Since the beginning of this year, affected by the soaring prices of energy such as natural gas and electricity, home solar energy has become a hot commodity in the European market. Interestingly, since there are subsidies for installing photovoltaic equipment, some European and American families regard the purchase of photovoltaic equipment as an investment rather than pure consumption. At the same time, Chinese heating products continue to sell well. In the first three quarters of this year, the sales of domestic electric water heaters, electric heaters and other categories on Alibaba International Station surged. Among them, the sales of electric blankets increased nearly 5 times.

In addition, domestic electric bicycles and new energy wall-mounted charging piles have also taken advantage of this green and low-carbon trend and have grown rapidly. Industry insiders believe that the hot sales of Chinese new energy products overseas are a typical example of the internal and external dual circulation. High-quality categories with fierce domestic competition are using digital platforms such as Alibaba International Station to tap into overseas demand and open up new growth space.

Along with new energy, industrial laser machinery is also hot. This industry used to be monopolized by big overseas brands. In recent years, Chinese laser machinery has broken the market monopoly of overseas brands. As a product with latecomer advantages, domestic equipment is pollution-free, highly precise, fast, and more competitively priced. In 2022, the number of global buyers of industrial laser machinery on Alibaba International Station increased by 51.1% year-on-year. The laser machinery foreign trade industry belt represented by Jinan, Shandong, is taking a new path of high-quality export.

Football economy drives foreign trade growth; World Cup peripherals and mobile board houses “hit” two seats

The Qatar World Cup, which is currently in full swing, has also secured two seats on the list.

The list shows that the football economy has also become one of the driving forces for China's foreign trade growth this year. As early as June this year, "football" became a hot word on the platform, and the sales of related products continued to rise. Before the official start of the game, the number of global buyers of goalkeeper gloves increased by 323% year-on-year, table footballs increased by 444%, and World Cup trophies and medals increased by 126%.

According to feedback from Yiwu merchants, World Cup peripherals with gold color scheme are particularly popular among overseas consumers. Moreover, thanks to the popularity of the World Cup, the order volume in the first half of this year has reached the same level as the whole of last year.

Even the container apartments in the World Cup Fan Village , which cost $200 a night, are produced by mobile board house merchants in Zhejiang, Guangdong and other places in China.

Before the Qatar Fan Village was unveiled, "mobile board houses" had already become a hot word in the Alibaba International Station Cross-border Index. The index predicts that in the next three years, one-third of the buildings in the overseas market will be prefabricated, and prefabrication applications will be increased in many fields such as hospitals, commercial, industrial, and civil use.

The global passion for a better life remains unabated: beauty in the left hand and leisure in the right hand

Despite the pandemic, global consumers' enthusiasm for a better life remains unabated. The overseas cosmetics industry has seen growth after experiencing fluctuations. In Europe and the United States, Chinese popular accessories represented by false eyelashes and nail stickers are very popular . According to data from Alibaba International Station, in the past two years, the number of buyers of false eyelashes has increased by 71% year-on-year, and the number of nail stickers has increased by 150% year-on-year. If the love of beauty is a manifestation of personality, then the hot sales of camping tents and leisure beekeeping equipment reflect the new trend of people returning to nature.

Figure : Zhang Kuo, President of Alibaba International Station, said that through this list we can see the confidence of China's foreign trade in high-quality growth

It is understood that the top ten commodities of the year are the result of a comprehensive assessment of the scale of the relevant commodity industry and the trend of categories. As a local cross-border e-commerce platform with global influence, the changes in industry data on Alibaba International Station represent new trends in the overseas consumer market to a certain extent. Zhang Kuo, president of Alibaba International Station, said that the overall foreign trade market is facing greater fluctuations this year . Through this list, we can see the resilience of Chinese foreign trade merchants and the confidence in the high-quality growth of China's foreign trade. Made in China is using digital capabilities to quickly gain insight into changes in overseas demand and become the most "certain" part of the world's supply. Zhang Kuo believes that the continuous emergence of popular domestic products fully demonstrates that China's supply is playing an increasingly important role in the coordination of the global industrial chain.

Wei Jianguo, vice president of the China Center for International Economic Exchanges, analyzed that the steady growth of China's foreign trade in recent years, especially in some categories such as new energy and heating equipment, cannot be ruled out by the impact of short-term sudden accidental factors and hot events, but in the long run, it is inevitable. As domestic merchants pay more attention to cross-border e-commerce platforms and their operational capabilities continue to increase, their sensitivity and responsiveness to sudden demands in overseas markets have greatly improved, and they can always "outperform" competitors in other countries and gain market dividends in the first place. At the same time, the technological level of China's foreign trade industry has been improved, and export commodities have shown a trend of structural optimization, quality improvement, and high added value. There is reason to believe that China's foreign trade will be far ahead in the queue of global economic recovery next year, and will also provide a strong impetus for global economic recovery.

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