During the Double 11 Shopping Festival, 62 live broadcast rooms with sales exceeding RMB 100 million were created on Taobao and Luo Yonghao led the new anchors in terms of sales

According to news on November 12, during the Tmall Double 11 shopping festival, Taobao Live generated 62 live broadcast rooms with transaction volume of over 100 million yuan and 632 live broadcast rooms with transaction volume of over 10 million yuan. The transaction volume of new anchors increased by 345% year-on-year.

Luo Yonghao and Yaowang Dream Station were both promoted to live broadcast rooms with transaction volume of over 100 million yuan. In just 20 days, Luo Yonghao's Taobao live broadcast room gained more than 10.18 million fans, setting a new record.

Among the new anchors on Taobao , Luo Yonghao ranked first in terms of transaction volume. In terms of fan growth, Luo Yonghao ranked first on the platform , followed by Li Jiaqi Austin and Timor Xiao Xiao Feng . The top three store broadcast transaction volumes were Xiaomi Official Flagship Store, Estee Lauder Flagship Store, and Haier Official Flagship Store .

In the past year, Taobao has added more than 500,000 new anchors. In the two months before Tmall Double 11, more than 100 live broadcast organizations entered Taobao.

Tmall

Double 11