810,000 orders sold in half a year, the dark horse seller of the independent site has arrived!

Yesterday ( August 31), the cross-border e-commerce company LeXiang Group announced its 2022 half-year financial report. In the first half of 2022, LeXiang Group achieved operating income of HK$1.367 billion, equivalent to about RMB 1.2 billion, which is basically the same as the full-year income of HK$1.369 billion in 2021, and compared with the interim income of HK$624 million last year, it increased by 119.07% year-on-year. The income in the same period of 2020 was HK$385 million, and the income in the same period of 2019 was HK$209 million. In the past four years, LeXiang Group's operating income has doubled and developed rapidly!

LeXiang Group was founded in 2008 and successfully listed on the Hong Kong Stock Exchange in 2020. It is known as the "first stock in algorithmic marketing". In terms of specific business, LeXiang Group mainly has three businesses: algorithmic marketing business, overseas e-commerce business, and cultural business. Among them, in the first half of 2022, LeXiang Group's overseas e-commerce business sales were HK$1.021 billion, with sales volume of 813,415 orders, which is the main source of income for LeXiang Group, accounting for 75% of total revenue.

There is no data on LeXiang Group's overseas e-commerce business in last year's financial report, because its overseas e-commerce business was only launched in the fourth quarter of last year. In less than a year, LeXiang Group's overseas business has expanded rapidly, and its product lines and supply chains have also been rapidly enriched and improved.

Its overseas business model is mainly a DTC e-commerce platform, which LeXiang Group summarized as: interest recommendation algorithm going overseas + digital supply chain going overseas. LeXiang Group said that it seized the unprecedented opportunities brought by TikTok's commercialization and expanded the mature domestic algorithm marketing model to overseas with the rapid development of overseas short video platforms.

In the overseas e-commerce sector, LeXiang Group built its own independent e-commerce platform and used overseas short video platforms to accurately obtain traffic; through cooperation, it built a complete overseas supply chain and online and offline payment system, and finally completed orders and product delivery on its independent e-commerce platform, helping domestic consumer electronics products to be sold overseas.

In the fourth quarter of 2021, after initially completing a series of preparatory work such as supply chain, independent station platform, and traffic model, LeXiang Group took the lead in the industry to implement independent station e-commerce business based on a well-known overseas short video platform, achieving sales revenue of HK$148 million. In the first half of 2022, LeXiang Group continued to expand its business scale and improve its supply chain system, achieving sales volume of 813,400 orders and sales revenue of HK$1.021 billion.

LeXiang Group said that the reason for the substantial growth in revenue in the first half of this year was that its overseas independent e-commerce business was in the stage of rapidly seizing market space and its business scale was constantly expanding, especially in Southeast Asia.

After several years of development, overseas short video new media platforms have accumulated a large number of users and rich content, and are in the early stages of commercialization and realization, with huge commercial value and development potential. At the same time, China's consumer electronics exports are huge, and there is an urgent need to combine the overseas short video traffic dividend to expand new sales channels.

At this time, if you find the right timing and positioning to layout overseas business, you will have the opportunity to double your revenue. LeXiang Group is a successful example.

Big Sell

Financial Report

LeXiang Group