It has been on the Prime Day best-selling list for three consecutive years, and its popular products have been repeatedly infringed!

As intellectual property becomes more and more popular, sellers' awareness of intellectual property protection is gradually increasing, but there are still many people who break the law knowingly because they cannot resist the temptation of huge profits.

Recently, Oral - B , a sub-brand of Gillette , a shaving care brand under the internationally renowned daily necessities brand Procter & Gamble , has filed multiple lawsuits regarding its trademark patents.

According to the complaint, this infringement case was formally filed in the U.S. court on June 29. The plaintiff was The Gillette Company LLC , the case number was 22-cv-3413, and the reason for the lawsuit was trademark infringement . This is not the first time that the brand's trademark has been infringed.

It is understood that Oral- B mainly deals in oral care products, and its global sales of electric toothbrushes have ranked among the top in recent years .

On Amazon, a certain electric toothbrush from Oral- B has received more than 66,000 reviews and won the Best Seller T op 1. This is just one electric toothbrush from the brand. The sales performance of other models is also very impressive, with more than 10,000 reviews . In addition , according to statistics, Oral- B electric toothbrushes have been on the Prime Day best-selling list for three consecutive years ( 2019-2021) .

There are as many as 20 trademarks mentioned in the complaint . In addition, the brand has also applied for multiple trademark patents . Sellers of related products must pay more attention. If the products they sell use these trademarks, they must be removed from the shelves as soon as possible to avoid appearing on the defendant's list.

With the arrival of hot summer, the demand for "water" related products has soared.

In June, the well-known outdoor leisure product brand Bestway also sued several stores for trademark infringement . The case was officially filed on June 1. The plaintiff was Bestway Inflatables   &   Material Corp. , case number 22 -cv-2866 .

Bestway specializes in inflatable recreational products and water sports products , and its products include more than 500 kinds of above-ground swimming pools, surfing pools, pool water treatment and filtration equipment, kayaks, large surfboards, water toys, lawn toys, etc.

It is understood that many products of this brand have been on the Amazon Best Seller list , and the review ratings are all above 4 stars , which shows that consumers have a very high level of trust and favorability in this brand .

(Some registered trademarks)

Similarly, this brand has also registered a large number of trademarks, and relevant sellers should also pay attention to carry out investigations .

In addition to the two products mentioned above, there have been many cases involving trademark infringement recently. For example, the American local T-shirt brand The Mountain and the American military and police tactical equipment brand Blackhawk have both filed cases in the US courts on the grounds of trademark infringement.

Not only copyright is important, but trademarks are also important. After all, trademarks represent brands in most cases, especially in foreign markets that value brand awareness. Therefore, sellers must do a good job of intellectual property rights research before selecting products or listing them , to avoid losses caused by insufficient awareness of intellectual property rights such as trademarks or copyrights .

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Infringement