Authoritative prediction for Prime Day 2022: six categories are expected to become hot-selling products!

Recently, RetailMeNot, an online deal and savings platform, surveyed 1,137 U.S. adults about their spending trends on Prime Day this year .

Data shows that the average spending of American consumers on Prime Day in 2022 is expected to be US$388, a decrease of 35% from US$594 last year.

Of this, consumers plan to spend $233 (about 60%) on Amazon and $155 on other retailers, as many retailers other than Amazon will also hold promotions during Prime Day .

According to statistics, around Prime Day 2021, a total of 313 retailers other than Amazon held promotions .

47 % of respondents said they will wait until Prime Day to make their biggest purchase of the year, but 88% plan to make a small purchase on Prime Day . Among respondents who plan to go back to school this year, 85 % plan to buy school supplies during Prime Day.

Top selling categories for Prime Day 2022

According to RetailMeNot data, the hot-selling categories on Prime Day this year are expected to be: clothing and footwear , home decoration , kitchen supplies , cleaning supplies , electronics and home fitness equipment.

Among them, clothing and footwear products are in the highest demand, with 35% of American consumers choosing to buy them, a decrease from 38% last year.

The second largest category is home decoration products. Home decoration products have always been very popular in the US market. This year, 19% of consumers will buy home decoration products on Prime Day , compared with 24% last year.

Kitchenware ranked third, with 18% of consumers planning to buy it this year, up from 15% last year.

On this year’s Prime Day , 17 % of consumers plan to buy cleaning supplies and electronics, a slight drop from 18% last year.

It is worth noting that the demand for home fitness equipment has dropped very quickly this year, from 13% last year to 8%. The reason may be that with the relaxation of epidemic control, more consumers choose outdoor fitness.

According to RetailMeNot , despite rising inflation this year, prices on Amazon Prime Day products were on par with those on Black Friday last year .

Consumers plan to cut back on summer spending

Overall, the decrease in consumers' planned spending on Prime Day this year reflects a downward trend in U.S. consumers' planned spending in the summer of 2022 .

61 % of respondents said they might spend less this summer due to inflation .

Consumers plan to reduce spending on dining out, personal shopping, entertainment, travel, and subscription membership services. Among them, 61% of consumers plan to reduce personal shopping spending .

This year's Prime Day will be held from July 12 to July 13. Unlike the expected popularity, the average spending of American consumers has decreased this year. At the same time, some sellers have reserved their expectations for this year's Prime Day . However, as Amazon's annual promotion , if sellers make good layout of key categories based on consumer needs, there is still a chance of explosive sales.

Prime Day

Hot selling categories