What is SimilarWeb

Similarweb is a very powerful market competition analysis tool. It can be used for data analysis of any website or app. It also provides industry data analysis functions. Through massive data analysis of the development trend of the entire industry, companies can provide objective information for their own website positioning.

Function

1. Web page analysis:

Understand the distribution of website traffic, including which channels the traffic comes from (social media, search, direct display ads, etc.) and the performance of each channel. You can also understand the percentage of search traffic brought to the website by each search engine, so as to better guide the website traffic:

Use this software to find out the keywords that bring the most visitors to your competitors or your own websites, and determine the keywords you need to prioritize because they may bring more traffic to your website:

Determine the list of competitors based on the keywords used by the website, track the top five competitors in the industry, and display the top 300 competitors in the industry in the category:

2. App Analysis

Compare yourself to any app based on current installation and engagement metrics: daily active users, sessions per user, average time spent, and usage rate.

Discover the apps that people who use apps frequently use. Find new advertising opportunities, view categories that your target audience may be interested in, and optimize acquisition strategies;

Understand how many days users use your app after installation, then benchmark against your own app or category averages to understand your ranking.

Understand which apps get the most traffic from any keyword in the Google Play Store, understand who your actual competitors are and improve your ASO strategy;

· Select different countries, categories and time periods for analysis.

3. Plug-in function (free to use)

View monthly visits and traffic sources (direct, referral, keyword search, social networks, email, advertising);

Monthly visit volume curve within 6 months;

Website rankings (national, industry and global rankings);

The main user countries;

Top 10 most popular incoming link points/destination websites;

The top 10 paid and organic search keywords

Social network sources;

Related mobile applications;

Similar websites.

Development History

-In August 2013, SimilarWeb API was launched.

-In October 2014, similarweb.com received more than 10 million visits.

-In November 2014, we launched browser plug-ins for Firefox, Google, Opera, and Safari.

-In 2015, SimilarWeb acquired content discovery platform Swayy.

-On December 10, 2015, SimilarWeb announced that it had acquired Silicon Valley-based mobile intelligence startup Quettra to strengthen its mobile operations.

-In September 2016, SimilarWeb launched a new feature called “Keyword Analysis”, which covers most online search information.

-Today, SimilarWeb has more than 980 employees and has raised more than $112 million. It analyzes 3 million mobile device apps and 80 million websites in more than 60 countries.

FAQ

Q: How do I set up alerts for my analytics in SimilarWeb PRO?

A: Alerts ensure you don’t miss out on important updates about your analytics website, helping you stay ahead of the curve when planning your online strategy.

To set up alerts, you need to have an analysis saved in SimilarWeb PRO.

Navigate to the module you want to analyze:

Website analysis

Industry analysis

Keyword analysis

Application analysis

Application category analysis

Google Play Keywords

Select the section you want to save, such as the Marketing Mix subsection under Traffic Sources in Website Analytics.

Simply click the star next to the section name (at the top of the page) to save your analysis.

Q: Where can I see my reminders?

A: Once you’ve saved your analysis, you can access My Alerts from anywhere in SimilarWeb PRO by clicking the star icon in the upper right corner of any page.

You can also view all the changes that have occurred over the last month on SimilarWeb PRO’s homepage. You will receive weekly emails highlighting any numerical changes that may have occurred.

For more detailed instructions on the use of GIF images and frequently asked questions, please visit SimilarWeb’s official website.