Sales are going to explode! Sales have soared 10 times, and the hottest products in the first quarter are coming

The change of seasons is undoubtedly a time of crazy shopping for consumers; for sellers, it is the best time to have a surge in sales.

Sellers need to understand consumers’ preferences and the latest fashion trends during this period in order to seize this opportunity for explosive sales. Are you ready?

Sales of garden products surged, increasing more than 10 times

Winter is coming to an end, and the temperature in the northern hemisphere is about to rise. German residents who have been staying at home for a long time in winter have begun to move around and have begun to clean up and decorate their messy yards.

As a result, there has been a surge in demand for garden-related products, such as garden tools, garden decorations and utensils , which are all set to see a significant increase in sales in the spring.

Garden tools include garden shears, wood cutters, leaf crushers, small flower tools, farm tools, carts, etc. Garden decorations include various wire mesh fences, iron flower stands, clay animals, and iron decoration products. German residents also use some outdoor furniture to decorate the garden, including rattan furniture sets, swings, leisure tables and chairs that can be carried out, etc.

Sales of garden products on major German e-commerce platforms have begun to increase. Germany's third largest e-commerce platform, real.de, has also seen a surge, with sales increasing 10 times. In February last year, sales of garden products on the real.de platform also increased more than 7 times.

The popularity of garden products has also driven traffic growth on e-commerce platforms, with a significant increase in platform views and visitors.

Fitness trend hits, sales of sports-related products increase threefold

In addition to the hot sales of garden products, another major category has also seen a surge in sales , namely sports equipment. Due to the long-term epidemic blockade, residents in places trapped by the epidemic around the world have begun to exercise at home to strengthen their physique and improve their physical fitness.

There is a Chinese saying that goes, " If you don't work hard in March and April, you will regret it in May and June." Before summer, it is undoubtedly a very urgent matter to eliminate the fat stored in winter. Of course, foreign consumers cannot escape this phenomenon, including German consumers.

Therefore, sports-related equipment and products have seen a strong growth momentum in the spring. Not only in this spring, the sales of sports-related products have grown rapidly, but also in the same period last year, and sales have soared since March.

Some sports tools and sportswear such as hula hoops, yoga mats, trampolines, etc. on the real.de platform have begun to grow and have become popular products in Germany. Among them, the sales of trampolines have increased by more than 3 times compared with the same period last year , and the traffic has also increased by about 2 times.

Recently, the traffic of German e-commerce platform real.de has surged, and sellers on the platform have been flooded with orders . The sales of some sellers have increased several times ; some sellers who entered the platform early have even increased their sales by more than 5 times compared with the same period last year .

It is currently the season-changing shopping season, and it is also a boom in orders. With the support of huge traffic, the sales growth rate of related categories in 2021 will far exceed that of last year. Sellers must seize the opportunity and strive for a boom in orders.

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