Sales surge, Italy's Father's Day bestsellers are out!

Unlike many other countries that celebrate Father's Day in June, Father's Day in Italy is on March 18. On this day, Italian children will give their fathers homemade cards or small gifts to express their gratitude.

According to Italian media reports, due to Father's Day, Italian e-commerce sales have also increased in recent weeks. As Father's Day is approaching, European logistics platform Packlink analyzed the shopping situation of Italian consumers. The research shows that the number of online orders in Italy has increased by 14.58% and the number of shipments has increased by 7.75%.

In addition, Packlink also studied the best-selling categories for Father’s Day. What gifts will Italian fathers receive this year?

It is reported that technology products have always been the best-selling products during such festivals. During this year's Father's Day, 20.5% of consumers bought technology and electronic products as Father's Day gifts , followed by fashion and accessories products , with 20.4% of consumers choosing products in this category as Father's Day gifts.

Sales of personal care products also increased on Father's Day, with cosmeceuticals and beauty products ( 11%) being positioned as the third most purchased category. Sales in the food industry are also rising, accounting for about 10.06%, ranking fourth.

In addition, Packlink also analyzed the cities where Father's Day gifts were purchased. Packlink's data showed that Rome, Milan and Naples had the highest consumption levels. The capital Rome accounted for 11.7% of the total online spending ; Milan accounted for 9.3% of the total online spending, and Naples accounted for 5.2% of the total online spending.

“Father’s Day is a day that has a big impact on e-commerce. This year we’ve noticed that Italians’ spending habits are changing, with many consumers preferring to make ‘ last minute ’ purchases, ” said Noelia Lázaro, Packlink’s marketing director.

Given this shift in consumer habits, retailers must consider not only the huge increase in shipments in early March, but also the huge surge in last-minute orders for Father’s Day. In fact, more and more Italian retailers are offering same-day delivery services to consumers, which is also a great opportunity to build customer loyalty.

Italy

E-commerce