Amazon insurance premiums have increased, sellers: It’s too difficult!

Cross-border e-commerce is booming, but Amazon, the preferred platform for cross-border sellers, seems to be getting harder and harder to do business. On the one hand, the platform policies are tightened, and if you are not careful, you may be blocked for violating the platform policies. On the other hand, the rising operating costs are making cross-border sellers "breathless".

As early as February last year, Amazon sent a notice to platform sellers, requiring sellers with sales of US$10,000 in three months to purchase commercial insurance; in September, the insurance rules were changed to require sellers with monthly sales exceeding US$10,000 to purchase commercial liability insurance.

Amazon's insurance policy has increased the operating costs of sellers. But recently, when some sellers insured their stores, they found that Amazon's insurance fees had also increased significantly. In November last year , Amazon's insurance premium was 1,280 yuan, but this year it has risen to 2,280, an increase of 78%!

The editor noticed that there were also Amazon sellers on Weibo reporting an increase in insurance costs. The seller said, " Since the 15th of this month , Amazon has asked us to remove the insurance with the original lowest price of 1,200+ yuan, and we have paid the new lowest price of 2,231 yuan. "

Some sellers complained: "Except for the number of orders, everything is rising. This year, Amazon's operating costs are indeed getting higher and higher, with rising advertising fees, increased shipping costs, and increased FBA fees... On the official forum of Amazon Europe, there are also sellers who posted that Amazon's charges are simply unbelievable."

The seller named "wobble121" said that he knew Amazon's fees were always outrageous, but Amazon has continued to increase its fees in the past two years. He sold a book worth 12 pounds, and Amazon charged 4.82 pounds. He received 9.98 pounds, and he also had to pay 3.20 pounds for postage, so he only had 6.80 pounds left in his pocket.

But what is certain is that Amazon will not lower their fees because of sellers' complaints. Sellers can only adjust their operating strategies and strive to maximize profits.

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