Sales reached 31.6 billion euros! Amazon Germany has strong consumer power

Are you still sticking to Amazon in the new year? Despite the challenges of the epidemic and supply chain , many people still stick to the cross-border field and have achieved good results. Some sites have performed exceptionally well in the past year, with amazing consumer power.

It is understood that the e-commerce giant recently released its business data for 2021. The data shows that the online consumption strength of the German market is strong. In the past year, the sales of e-commerce giant Amazon on the German site reached 31.6 billion euros. Compared with the previous year, it increased by nearly 6 billion euros.

In October of that year , data released by the EHI Retail Research Institute showed that Amazon was the leader in Germany 's e-commerce industry. Data released by Amazon itself showed that the company generated approximately 25.9 billion euros in revenue in 2020. In 2021, Amazon 's sales increased by 22% , to approximately 5.7 billion euros , mainly driven by advertising revenue and cloud services , with revenue value reaching 31.6 billion euros !

According to foreign media reports, Amazon has been the industry leader in German cross-border e-commerce for many years after investing heavily in the market . In 2020 alone , the company invested more than 10 billion euros in its German division.

Although Amazon 's sales in other markets have also increased, they are not as strong as in Germany. It is understood that Amazon 's sales in the UK in 2020 were 23.2 billion euros, which increased to 27.9 billion euros in 2021, an increase of 20.3% from 2020 , or about 4.7 billion euros. In the United States, the e-commerce giant's sales increased by 19% to 275 billion euros.

The epidemic is also a factor driving online consumption in Germany. In the past year, the epidemic has recurred in many parts of the world, and the situation in Germany is even more serious, especially around Black Friday and Christmas. The epidemic has affected a large number of offline stores, which has further promoted the growth of online consumption in Germany.

2022 is the Year of the Tiger in the lunar calendar, symbolizing courage, hard work and progress. The new year will bring many opportunities, but also challenges. Cross-border sellers will also embark on a new journey. I hope that in the new year we can identify industry hotspots and start a new selling boom!

Amazon

Germany

Strong consumption power