European sellers, please note that there are new regulations for clothing sales on Amazon!

Clothing fabric type information is very important for the sales of clothing products. Displaying fabric composition information on the clothing product details page will help consumers narrow their search range based on their preferences for clothing fabrics and help consumers buy the products they want faster.

Yesterday, Amazon UK released a new announcement for EU and UK clothing sellers, proposing new requirements for clothing fabric type formats.

The full text of the announcement is as follows:

( Photo source: Amazon UK forum )

To simplify the apparel listing experience on Amazon, Amazon has made the following two changes:

1. Replace material_composition1 and fabric_type1 with only fabric_type1;

2. Verify the fabric percentage value submitted by the merchant in fabric_type1.

Amazon will enforce the new requirements for the fabric_type1 attribute after September 23 , and the original material_composition1 attribute will not be available in the listing. After the new requirements are implemented, Amazon will copy the existing values ​​between fabric_type1 and material_composition1 . Sellers must check whether the values ​​of these fabric composition ratios are correct.

In addition, when uploading new clothing products on Amazon, you must use the fabric_type1 attribute to submit the fabric composition of the clothing product. Amazon has strict format requirements for the submission of these fabric compositions , such as

1. All fabric names uploaded by the seller must come from the valid fabric name example table provided by Amazon (as shown below) ;

( Photo source: Amazon announcement )

2. When a garment has more than one fabric type, it should be written in descending order of the percentage of each fabric type;

3. Use "," to separate each material;

4. All materials must be in the correct capitalization, with the first letter capitalized and the letters after lowercase;

5. You should write complete words instead of abbreviations. There should be no space before the "%" sign, and there should be a space after the "%" sign;

…

There is less than a week left before the new requirements are implemented. Clothing sellers on the European site must read the relevant information carefully and submit material composition information in strict accordance with Amazon's relevant regulations when uploading new clothing products to avoid affecting subsequent operations due to formatting issues.

Amazon Europe

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E-commerce