Plastic airplanes are all the rage on TikTok, with over 21.9 million views in 10 days!

It is hard for adults and children to resist toys, so toy products are often easy to become popular. Recently, a toy manufacturer account @ kidstoylover on TikTok posted a video of a remote-controlled plastic airplane and it went viral.

In the video, the person in the video was in a warehouse-like place, showing the material of the plastic airplane and its property of not breaking no matter how hard it fell, and then tried to fly it indoors with a remote control. In just a few dozen seconds of video, the material, characteristics and usage of the product were shown to TikTok users, and with all kinds of exaggerated and funny body language, it naturally attracted a lot of attention.

Less than 10 days after the video was released , it has been viewed over 21.9 million times, received over 1.1 million likes and about 18,000 comments. The latest video posted on the account, also about the same toy plane and with the same content, has been viewed over 30,000 times in 13 hours. Any video about this remote-controlled plane has a significantly higher number of views than other videos.

Many netizens in the comment section were attracted by this small plastic remote-controlled airplane, saying that they did not buy it for their children but for themselves to play with.

This shows that this small remote-controlled airplane is very attractive to most consumers.

The popularity of the keyword "remote airplane" on Google Trends is also in a fluctuating upward state, indicating that under the guidance of the video, consumers are more likely to be interested in similar products.

Searching for the same product on Amazon, the customer rating is about 3.6 stars. Looking at the product review area, most customers said that although the weight of the aircraft is light and easy to operate, the product quality is poor and it is easy to be blown away in the wind.

In general, social media platforms can be said to have become the "traffic code" for merchants to promote their products . Especially for social media like TikTok, which is the most used by young people nowadays, there is a lot of traffic space waiting for sellers to tap. Even if sales have not increased significantly, the high attention paid to the video will greatly help to increase the exposure and popularity of the store . Therefore, in the subsequent marketing, sellers and companies can make more use of social media platforms to promote themselves and not waste this good opportunity.

At the same time, sellers also need to pay more attention to the quality of the goods. Otherwise, even if the sales volume increases, if the consumer experience is poor and the evaluation of the goods is not good, it will not only cause great damage to the store's reputation, but also make it difficult to accumulate repeat customers.

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Plastic airplane