Shopee’s 12.12 Birthday Sale concluded with a 6-fold increase in platform traffic

On December 14, 2021, China's leading e-commerce platform Shopee announced that its year-end celebration, the 12.12 Birthday Sale, has come to a successful conclusion: on the day of the sale, the platform's visits surged to 6 times that of usual days , and more than 850 million platform coupons were collected by Southeast Asian consumers. Fashion accessories, home life, 3C electronics , and beauty care are the most popular cross-border categories.

Zhou Junjie, Chief Commercial Officer of Shopee, said: “As a year-end event, Shopee’s 12.12 Birthday Sale is a perfect and inspiring end to the year. In this year’s 12.12 celebration, we are committed to bringing joy to our users, providing consumers with great shopping surprises, and helping more merchants to increase their visibility. 2021 is a year of accelerated digital development. We sincerely thank all our users for their support, and we also look forward to helping more consumers, merchants and the wider community benefit from e-commerce in the coming 2022."

Fully satisfying seasonal shopping needs, Shopee 12.12 ignites online shopping boom

As the year draws to a close, Christmas, New Year's Day, and the Lunar New Year are coming one after another. Whether it's gifts for friends and family, home decoration, dusting and sweeping, or a new look, Southeast Asian consumers have begun to get used to meeting all kinds of seasonal needs online, and Shopee's 12.12 birthday promotion has become the best time for holiday shopping. On the day of the promotion, the enthusiasm for online "shopping" was unprecedentedly high, and Shopee's visits surged to 6 times that of normal days. The convenient ShopeePay has gradually become the preferred payment method. In the Philippines and Singapore markets, the number of orders paid by ShopeePay is as high as 11 times that of normal days.

During the promotion period, Shopee has made every effort to create a variety of online entertainment activities to ignite the festive atmosphere and build a high traffic base for brands and sellers:

● Shopee Live live streaming boom : By creating a real-time interactive experience that allows consumers and sellers to meet face to face, live streaming has once again gained popularity. During the promotion period, the number of Shopee Live views in markets such as Malaysia, Vietnam, and the Philippines successfully exceeded 100 million;

● Shopee Prizes Game Rewards : Shopee’s in-app game matrix attracts consumers to enjoy a rich and fun experience and win multiple super-value rewards. During the promotion period, the number of Shopee Prizes game participations in the Vietnam market alone reached 1.2 billion.

In addition, high-quality and high-quality branded goods are the ideal choice for year-end gifts for Southeast Asian consumers. Shopee Mall, which has a large number of brands, efficiently attracted a large number of new customers during the promotion period: on December 12, there was 1 new customer for every 8 Shopee Mall users, and the overall order volume of the brand mall was as high as 14 times that of normal days.

Flexible insights into holiday consumption scenarios, colorful domestic products add color to Southeast Asia on 12.12

During this year's 12.12 promotion, a wide variety of Chinese products greatly enriched the festive choices for Southeast Asian consumers, with fashion accessories, home life, 3C electronics and beauty care becoming the most popular cross-border categories. With the support of Shopee Cross-border, more Chinese sellers were able to flexibly and efficiently meet the needs of overseas markets and take advantage of the momentum to achieve growth: According to statistics, the number of orders for new cross-border sellers participating in the 12.12 promotion for the first time in the first two hours of the promotion was three times that of a full day on normal days.

● Fashion accessories refresh holiday looks : Due to the hot climate, Southeast Asian people rely more on accessories for their holiday looks. On the day of the big sale, sales of hair accessories, hats and other subcategories increased by nearly 10 times that of normal days . Christmas accessories are popular in Southeast Asia. A seller in Yiwu sold nearly 3,000 pieces of a Christmas headband on the Philippine site;

● Home decoration lights up the Christmas atmosphere : As Christmas approaches, the sales of home decoration, party supplies, lamps and other subcategories have increased to 6 times of normal days during the 12.12 promotion. Yiwu seller Yishi E-commerce actively launched new Christmas tree ornaments, balloons and greeting cards. Taking 3D holiday cards as an example, nearly 5,000 pieces were sold in Malaysia alone;

● 3C home appliances help with year-end cleaning : At the end of the year, dust removal and sweeping are essential. Southeast Asian consumers are gradually beginning to use smart dust removal products to free their hands. China's "black technology" remains popular. Domestic brands such as Roborock, Airbot, Ecovacs, Tineco, PerySmith, and ilife led the hot sales of vacuum cleaners in Southeast Asia on December 12;

● Makeup and skin care kick off the New Year : To welcome the New Year, Southeast Asian consumers are refreshing their makeup and buying beauty gifts. Domestic beauty brand Sacelady took advantage of the 12.12 promotion to launch limited-edition gifts such as Christmas keychains and elk headbands, and used Shopee x Facebook ads (CPAS) to attract traffic from outside the site. The advertising cost-to-performance ratio in the first hour was as high as 100 times, pushing sales to over 30,000 orders on the day of the promotion.

Among the hot-selling cross-border categories, Shopee's one-stop overseas solution covering key nodes such as logistics and marketing also helped a number of Chinese industrial belt sellers achieve great results:

● Overseas warehouses support efficient delivery of furniture in Changzhou : Changzhou Wanlin Smart Home, a leading supply chain seller, based on local insights, made a simple steel-wood computer desk into a hot product, leveraging the time-efficiency advantage of overseas warehouses, and the number of orders on the day of the promotion exceeded 1,000;

● Shopee Feed helps Taizhou glasses attract fans with their "good looks" : A Taizhou glasses seller, relying on the advantageous factory resources of the Duqiao industrial belt, used the Shopee Feed function to accumulate heat and attract traffic for a variety of fashionable products, with the number of orders exceeding 50,000 on the day of the big promotion.

With the successful conclusion of the 12.12 Birthday Sale, Shopee's 2021 Sale Season has officially come to an end. In the past year, Shopee has joined hands with a large number of consumers, brands and sellers to share digital life, and many high-quality domestic products have also benefited from the support of consumers and achieved fruitful results. In the future, Shopee will continue to deepen the e-commerce ecosystem, optimize service support, create greater value for users, and continue to help Chinese sellers connect with market demand and achieve every possibility of going overseas.

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