To accelerate expansion, Dutch grocery platform Pieter Pot raises 9 million euros

Pieter Pot is currently active in the Netherlands and Belgium, and the company will use the funding to accelerate its expansion , hoping to expand its business scope to more European markets.

Founded in 2019, Pieter Pot lets customers order groceries like olive oil, crackers and peanut butter , all delivered in glass jars .

Sustainability is gaining popularity, and the company was founded because co-founders Jouri Schoemaker and Martijn Bijmolt noticed this trend. Schoemaker believes that "consumers want sustainability without having to put in too much effort, which is why Pieter Pot takes back the glass jars when delivering the next order , making Pieter Pot's business model circular. "

For such a circular delivery service, double transportation costs will be incurred due to the collection of empty packaging and subsequent cleaning. The scale of the company's development is very important to its financial health, but Pieter Pot said that it will continue to use sustainable concepts to attract consumers.

According to Pieter Pot , there are currently 70,000 users in the Netherlands , 10,000 users in Belgium , and 30,000 potential users .

Last November, Pieter Pot completed a round of financing of 2.7 million euros , which was used to create a new website and cooperate with well-known brands. In June this year , Pieter Pot announced its expansion to Belgium and said it would enter Germany, the United Kingdom and Scandinavia next.

The latest round of financing was led by Environmental Technology Fund, with participation from Shift Impact, Future Food Fund and InnovationQuarter. The investment manager of the main investor ETF said: "Pieter Pot is at the center of multiple trends, including sustainable technology and reimagining the core business of daily life , especially groceries . This is exactly the type of business we want to invest in: providing a unique service in a booming and growing industry, led by a team focused on sustainable development and scalable companies . "

The 9 million euros raised will not only be used for international expansion, but will also be used to develop new lightweight glass jars and automate the cleaning process . The company said it expects to reach the break-even point in 2023.

Netherlands

Financing

Europe