In the era of the booming social media, more and more people are beginning to share their daily lives on major media platforms. TikTok, a popular social platform around the world , has also become a weathervane for guiding various trends. Recently, a hand-knitted trend has quietly emerged on TikTok.
So far, the views of the two topics #crochet and #knitting on TikTok have reached 4.9 billion and 776 million respectively . It should be noted that TikTok currently has about 1 billion monthly active users worldwide , so it is not an exaggeration to say that the hand-knitting trend is popular all over the Internet.
There are many videos with over 10 million views under these two topics. And not only female bloggers, but also many male bloggers participate in hand knitting. They use crochet hooks or other tools to knit sweaters, scarves, hats, dolls, pet clothes and other handicrafts. When searching for the words "crochet" and "knitting" on Google Trends , it was found that the popularity of these two terms is on the rise, and the search volume for related topics has also increased by 50%-400%.
When observing the search trends, we can find that hand-knitting has a certain popularity throughout the year, and the popularity is the highest when the weather is cold.
The popularity of hand-knitting on TikTok has also driven up the sales of knitting tools on e-commerce platforms. When searching for crochet tools on Amazon, you can see many product links with very good sales and ratings, and the price is mostly around $15.
There are also some users who are not good at hand-knitting . They can only sigh at the complicated techniques of weaving handicrafts. As a result, the demand for knitted products has also seen an increase. Fashion shopping platform Lyst said that the online searches for "knitting" and "crochet" on its platform increased by 89%, of which the search volume for "knitted cardigan" increased by 41%.
During the epidemic, people have more time to stay at home. Making some DIY handicrafts is also a very good way for people to pass the time. Using the time at home to hand-knit a sweater, scarf or hat for family and friends is also a way to express love during the holidays. Tik Tok Hand-knitted |
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