The US apparel industry will continue to grow, with casual styles becoming the first choice for consumers

In the post-epidemic era, more and more consumers are starting to go out. As people go out and buy new clothes to dress themselves up, the apparel industry has also seen an increase in sales. In this holiday shopping season, the problem of global supply chain shortages remains severe, but there are still several major factors driving the growth of the apparel industry.

Seasonality

Seasonal factors will benefit apparel sales in the fourth quarter. Due to the pandemic, people stayed at home most of the time in the fall and winter of 2020, and most consumers did not buy new warm clothes. This holiday shopping season, promotions, shorter delivery times, and more consumers going out will drive growth in the apparel industry.

The growth of online shopping

Research shows that 85% of holiday shoppers this year said they plan to shop online . Online platforms will become the first choice for consumers to buy clothing, and the NPD Group predicts that clothing industry sales during this holiday season will account for 30% to 35% of the entire industry . At the same time, social media platforms will also have a great impact on consumer shopping trends.

The appeal of physical clothing stores

Despite the growth of online channels, the majority of apparel sales still occur in physical stores. As consumers returned to stores this spring, in-store revenue share reached its highest level since the pandemic . However, labor shortages may cause some trouble for the development of physical apparel stores .

According to the NPD Group report , casual and comfortable dressing styles are expected to become the clothing shopping trend for some time to come . The NPD Group predicts that as consumers desire comfort, loose jeans , oversized messenger bags and sportswear will usher in good sales momentum this holiday.

Finally, according to the NPD Group ’s annual U.S. Holiday Purchase Intentions Report , the majority of consumers plan to purchase products in the apparel category during this holiday season . As consumers are eager to update their winter wardrobes , the apparel industry is expected to be in the spotlight this holiday season .

US Market

Clothing Industry