With the coming of Halloween in Western countries, major e-commerce platforms have seen hot sales of holiday-related decorations and candies. Moreover, with the supply chain strained by the repeated outbreaks of the epidemic, many holiday products have already been snapped up and are in short supply.
However, recently, the editor discovered that the ghost money produced in Mijiawu Town, Baoding, Hebei Province has become popular abroad. Foreigners call it ancestor money, and believe that burning ghost money can express grief, welcome the new year, and improve wealth, etc. Some bloggers have specially made videos to teach fans how to burn ghost money in various ways.
It is understood that a stack of about 300 pieces of $1,000-denomination ghost money on the Amazon platform is sold for around $10, which is dozens of times the price in China. Putting aside the logistics and shipping costs, this does have a considerable profit margin compared to other e-commerce categories. The editor also looked through the reviews left by buyers on the Amazon platform, most of which were five-star reviews. One buyer said that he burns 3-5 times a week and hopes to burn large-denomination ancestral money for his relatives. There are even buyers on the Etsy platform who commented that they would burn the money for themselves and their sister, and would also use it to celebrate their sister's birthday. Although there are certain differences between Chinese and foreign cultures, it can still be seen from this that ghost money is very popular overseas. The rise of an industry will naturally bring more job opportunities and income growth to local residents. It is understood that most people in Mijiawu Town used to work as farmers, but now the local logistics industry is quite developed, and many residents have become rich through logistics. According to local merchants, with the reform of domestic funerals, people's spending in this area has decreased. Some countries, such as Europe, also have the tradition of using ghost money. These merchants have made corresponding adjustments to the appearance of ghost money according to the customs and habits of the relevant countries, and then made customized ghost money for export.
These merchants export ghost money overseas in a different appearance, which to a certain extent avoids the competitive pressure they need to face in the domestic market. At the same time, they can also make profits through exchange rate differences. This is indeed an innovative approach.
In addition, the export of traditional ghost money is also a form of cultural communication. With the development of the economy, more and more Chinese products are entering the world stage. This time, during Halloween, I believe that the popularity of Hebei ghost money will also bring a different way of playing Halloween to foreign friends! Product Selection Chinese products Amazon Platform |
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