Amazon Singapore launches inventory performance index with threshold as high as 750

According to Amazon's official introduction, the threshold of the Inventory Performance Index score for the Singapore site is set at 750. If the seller's IPI score is not less than 750, Amazon will expand the capacity as appropriate; if it is lower than this value, the seller's inventory capacity will be limited; if the seller has not yet obtained the score or the data cycle is less than 4 weeks, professional sellers will be calculated based on 250 standard items and 20 large items; individual sellers will be calculated based on 100 standard items and 20 large items.

It should be noted that the storage space in the Singapore operation center is not available for purchase at present. Therefore, if sellers want to obtain more storage space, the best way is to improve the IPI score.

As for how to improve the score, Amazon provides two methods: one is to increase the sales rate of goods; the other is to ensure that the inventory is in a saleable state.

To increase the sell-through rate, sellers can increase product sales, such as improving the listing details page, using promotional tools (such as advertising, coupons, flash sales, etc.) to accelerate conversions, participating in events (such as Member Day, Black Friday Cyber ​​Monday, and local promotions), and selling hot-selling products.

In addition, sellers can also improve their sales rate by removing unsold inventory. Amazon recommends that sellers prioritize redundant inventory, over-aged inventory, inventory with no sales information, and inventory with low sales rates. This will also prevent sellers from incurring long-term storage fees, thereby minimizing costs.

The second method is to repair the "unavailable" product information to ensure that the inventory is available for sale. Sellers can repair unavailable products by viewing all unavailable products and reasons, and selecting appropriate actions (such as creating new products, creating removal orders, etc.) based on business conditions.

As the country with the highest GDP per capita in Southeast Asia and the sixth highest in the world, Singapore's economic strength should not be underestimated. Data shows that Singapore's total annual e-commerce sales reached US$5 billion in 2019 and are expected to reach US$8.6 billion by 2023, with a growth rate of 72%, exceeding e-commerce powers such as the United Kingdom, France, and the United States. At the same time, Singapore's per capita e-commerce consumption exceeds US$1,400, more than double the world average, which shows the profound impact of online shopping on Singaporean consumers.

Two years after entering Singapore, the total number of visits to Amazon Singapore site has risen from the eighth place in Singapore's e-commerce websites to the top three. However, Singapore's unique e-commerce infrastructure and conditions have already attracted many platforms to take root, among which Shopee, Lazada and other platforms are well-known. Before making a layout, sellers can carefully understand the advantages and disadvantages of these major platforms in order to make the best choice.

Amazon

Singapore