The cross-border trade fair will open in Guangzhou at the end of September, and new opportunities for product selection are coming

From September 24th to 26th, the 2021 China Cross-border E-commerce Trade Fair (Autumn) will be held in Area B of the Canton Fair Complex in Guangzhou.

The exhibition covers an area of ​​over 100,000 square meters and includes supplier exhibition area, service provider exhibition area and platform exhibition area .

The supplier exhibition area will display products from nearly 2,000 exhibitors from more than 20 provinces, cities and districts across the country, covering more than 60 industrial belts across the country . The main categories include: household daily consumer goods, 3C digital appliances, stationery and gifts, shoes, clothing and bags, mother and baby toys, garden and outdoor, hardware, auto parts, health and medical care, pet supplies, furniture, building materials and home furnishings, beauty and personal care, comprehensive sports and imported goods.

The service provider exhibition area mainly includes institutions such as information consulting, logistics warehousing, operation management systems, payment platforms, digital marketing, financial investment, and talent training.

The platform exhibition area involves cross-border e-commerce platforms, cross-border e-commerce industrial parks, cross-border e-commerce comprehensive pilot zones, etc. It is reported that this cross-border trade fair will gather platforms such as Walmart, Google, Shopee, and Coupang.

In addition, a number of professional forums, conferences and activities will be held during the exhibition.

Important events such as the China (Guangdong) -RCEP member countries cross-border e-commerce exchange meeting, the Guangzhou cross-border e-commerce development new trends seminar summit, and the 130th Canton Fair promotion conference will be held in conjunction with the meeting.

In addition, a series of 24 special forums including "How to maintain your profits after the popularity of cross-border e-commerce", "Cross-border DTC Brand Growth Forum", "Design Empowerment Cross-border E-commerce Summit Forum - Crossing the Billion-level Sales Threshold", and "China Cross-border E-commerce Talent Development Summit Forum" will also be held at the same time.

It is understood that the Cross-Border Trade Fair is held twice a year in spring and autumn, with the spring exhibition held in Fuzhou in March and the autumn exhibition held in Guangzhou in September.

The first China Cross-border E-commerce Fair ended in March this year. This cross-border fair attracted 2,363 companies to participate, covering 33 cross-border e-commerce platforms around the world, and welcomed 62,000 professional merchants in the cross-border e-commerce field from all over the country, far exceeding the 25,000 predicted before the fair, and the total number of visitors reached 130,000. According to incomplete statistics, during the three-day exhibition, a total of more than US$3.5 billion in intended transactions were reached.

As for this autumn exhibition, the China Exhibition Portal predicts that more than 150,000 professional buyers will attend, and said that the exhibition will not only be a centralized display of new and high-quality "Made in China" products, but also a large-scale purchase for cross-border e-commerce to select products and prepare for the year-end promotion.

When it comes to commodity trade fairs, you may immediately think of well-known exhibitions such as the World Expo and the Canton Fair. However, with the rapid development of cross-border e-commerce, China's demand for a trade fair with suppliers as the main exhibitors and gathering the entire cross-border e-commerce ecological chain has become prominent, and many trade fairs with the theme of cross-border e-commerce have emerged. In addition to the Cross-border Fair, the China (Shenzhen) International E-Commerce Product Selection and Procurement Fair will also be held in December. In addition to these, sellers can also pay attention to the upcoming Canton Fair.

For sellers, it is crucial to find high-quality suppliers. In addition to commodity exhibitions, many sellers have now expanded their product selection channels to social platforms such as Douyin and Weibo.

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