Crazy sales of 11 million products! Chinese sellers enter the world's top selling list

eBay , which started out as an online auction , has become a global e-commerce platform after more than 20 years of development, connecting hundreds of millions of buyers and sellers around the world. Some top sellers even sell more than 10 million products on eBay .

eBay   Top 100 Sellers List Announced: Top Sellers Have Sales of Hundreds of Millions of Dollars

Recently, e-commerce research organization Marketplace Pulse released the latest eBay Global Top 100 Sellers Ranking .

(Image source: Marketplace Pulse )

In eBay's global top 100 sellers list, sellers from the UK and the US account for a very high proportion, with US sellers accounting for 46 %, UK sellers accounting for 25%, German sellers accounting for 14 %, Chinese sellers accounting for 11 % , Australian sellers accounting for 2%, and Polish and Belgian sellers each accounting for 1%.

A total of 14 sellers sold more than 10 million items on eBay , generating hundreds of millions of dollars in sales.

The top seller is musicmagpie from the UK . In the past ten years, musicmagpie has sold 36 million items on eBay . Even for sellers who joined eBay ten years ago , some big sellers can sell millions of items every year.

Although many sellers are used to multiple platforms such as Amazon and eBay, the top sellers on eBay are basically mainly operating on eBay, and their business model is built around eBay. Currently, there are fewer and fewer sellers with their own brands on the eBay platform , and more and more dealers with millions of inventory items. Many top sellers are selling low- priced media products, such as books and music products .

Most of the top 100 or even 1,000 sellers have been selling on eBay for more than a decade. Veteran sellers on the eBay platform contribute to most of the sales, and it can be seen that the competitive advantage of new sellers is not obvious enough. The current new sellers focus on building brands, and this business model is largely unsuitable for eBay .

However, it is worth noting that a small number of sellers on the eBay platform contribute a large part of the sales. Every user can become a seller as long as he displays one product on the eBay platform. Currently, the eBay platform has tens of millions of sellers , but the top sellers contribute the most to GMV .

It’s important to note that overall e-commerce sales growth on eBay is slowing, with GMV reaching 2019 levels by the end of 2022. Nonetheless, sellers, which power the platform’s growth , are performing well overall.

According to the list released by Marketplace Pulse , the top three sellers on eBay platform in the world are musicmagpie from the UK site , worldofbooks08 from the UK site , and medimops from the German site .

The number one seller, musicmagpie , joined the eBay platform in 2011 and has sold approximately 36 million items so far, including 2.932 million items in the past year.

It is understood that MusicMagpie was founded in 2007 and mainly sells collectible music, DVDs, books and consumer electronics .

The second-ranked seller, worldofbooks08 , joined the eBay platform in 2010 and has sold approximately 28 million items so far, including 2.524 million items in the past year.

The third-ranked seller, medimops , joined the eBay platform in 2011 and has sold approximately 19 million items so far, including 2.049 million items in the past year.

It is understood that medimops is a super seller in Europe and even the world, but this account is currently only used in Germany . The seller uses the store name Momox for sales in France and the United Kingdom .

11 Chinese sellers entered the eBay Top 100 Sellers List

Among the eBay global top 100 sellers, there are 11 Chinese sellers, including jewelryfindingshop , mhestore2009 , d-light-factory , zysysy2012 , elec-mall , Ynaan , ouyou2010 , alice1101983 , top-fashion1202 , happyness8966 , and jewelrysmart87 .

1. The highest-ranked Chinese seller is jewelryfindingshop , which ranks 13th on the list .

Jewelryfindingshop entered the eBay platform in 2007. Its main products are jewelry accessories. Specific categories include jewelry and watches, clothing, shoes and accessories, health and beauty, home and garden supplies, mobile phones and accessories, etc. Currently , it has sold about 11 million items and received more than 1.58 million reviews, with a positive rate of 92.2%.

The products sold by this seller are relatively affordable and have a wide variety of products, which are widely popular among consumers.

2. Chinese seller mhestore2009 ranked 29th on the list .

Mhestore2009 entered the eBay platform in 2009, mainly selling outdoor products, mobile phones and accessories.

A total of approximately 6.6 million items have been sold so far, and 19,000 items have been sold in the past year.

This seller mainly targets the US market and has a large number of products in stock. Its praise rate is even higher than that of the top-ranked Jewelryfindingshop , reaching 97.7%.

3. Chinese seller d-light-factory ranks 41st on the list .

Chinese seller d-light-factory joined the eBay platform in 2009 and mainly sells home and garden products, auto parts, mobile phone accessories, sporting goods and electronic products. It has sold about 5.6 million items so far.

It is worth noting that d-light-factory is the number one seller on eBay Australia , with very high product sales, more than 1.5 million reviews, and a 100% positive rating .

4. Chinese seller zysysy2012 ranked 43rd on the list .

Chinese seller zysysy2012 joined eBay in 2010, mainly selling household goods, clothing, shoes, accessories, health and beauty, jewelry and crafts. Currently, it has sold about 5.4 million items, and 51,000 items in the past year.

Zysysy2012 is also a seller on eBay Australia . The products he sells are very popular, with a positive review rate of 97.8%.

5. Chinese seller elec-mall ranks 48th on the list .

Chinese seller elec-mall joined the eBay platform in 2008. It mainly sells mobile phones and accessories, home and garden products , computers /tablets and other electronic products , consumer electronics , etc. It has sold about 5 million items so far, and 6,000 items in the past year.

The seller elec-mall mainly targets the eBay US market and has a wide range of products. Its product sales have declined in the past year, and its favorable rating is 97.6%.

6. Chinese seller Ynaan ranks 51st on the list .

Ynaan joined the eBay platform in 2010, mainly selling baby necessities and baby toys. It has sold about 5 million items so far, and 3,000 items in the past year.

Different from other big sellers, Ynaan takes a different approach and focuses on baby products. Its cumulative sales are very high, but its sales in the past year are only 3,000 units, with a positive review rate of 97.6%.

7. Chinese seller ouyou2010 ranked 52nd on the list .

Chinese seller ouyou2010 joined the eBay platform in 2010, mainly selling home and garden supplies, car and motorcycle accessories, health and beauty products, toys and other products. It has sold about 5 million items so far, and 4,000 items in the past year.

The seller ouyou2010 sells a wide range of products with a high cumulative sales volume, but sales growth has begun to slow down in the past year, and the store's positive review rate is 97.7%.

8. Chinese seller alice1101983 ranks 68th on the list .

Chinese seller alice1101983 joined the eBay platform in 2012. She mainly sells various types of electronic equipment and electronic products, such as electronic tools, semiconductor devices, printers, etc. She has sold about 4.4 million items so far, and 47,000 items in the past year.

Seller alice1101983 is different from other top sellers. Her store mainly sells electronic equipment and electronic products. The demand for related products is very high, and the store’s high review rate reaches 99.7%.

9. Chinese seller top-fashion1202 ranked 70th on the list .

Chinese seller top-fashion1202 joined the eBay platform in 2012. It mainly sells products in multiple categories, including health and beauty products, home and home DIY products, clothing and accessories, jewelry and watches, sporting goods, pet supplies, baby products, toys, etc. It has sold about 4.2 million items so far, and 23,000 items in the past year.

The store sells a wide variety of products, and its positive rating is 92.5%.

10. Chinese seller happyness8966   Ranked 75th on the list .

Chinese seller happyness8966 joined the eBay platform in 2010 and mainly sells jewelry and watches, health and beauty products, home and garden products, clothing and accessories, sporting goods, consumer electronics, pet supplies, musical instruments and equipment, toys, etc. Currently, it has sold about 4,099,999 items and 28,000 items in the past year .

The rich product line of seller happyness8966 also attracts consumers with various needs, and the store's praise rate is 94.6%.

11. jewelrysmart87 ranks 83rd on the list .

Chinese seller jewelrysmart87 joined the eBay platform in 2011 and mainly sells jewelry, watches, clothing, shoes, accessories, health and beauty, household items, mobile phones and accessories . It has sold about 3.9 million items so far, and 37,000 items in the past year.

This seller mainly operates the Australian site, with a wide variety of products. Sales in the past year have been very high, with a positive review rate of 94.7%.

In general, most of the Chinese sellers on eBay's global top 100 sellers list are senior sellers who have been on the eBay platform for more than 10 years, and they basically sell a wide range of product categories, mainly affordable products.

Although the current global e-commerce market is very competitive and eBay's sales have declined compared to the early days of the pandemic, several popular categories still maintain very high sales, with sales exceeding US $10 billion , namely: automobiles, parts and accessories, electronics, collectibles, home and garden, and fashion products. The platform still has development opportunities.

In view of the current market environment of internal and external troubles , many sellers have already taken multi-platform layout as the strategic direction of long-term development. For sellers , which platforms to focus on and which categories to focus on have become important choices at present.

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