What is Amazon Global Selling

Global Selling is a project launched by Amazon to help Chinese sellers to better sell their products to foreign consumers through the Amazon e-commerce platform in order to meet the needs of Chinese sellers to expand overseas markets. It includes providing guidance to sellers before opening a store, regular training, and providing an overall "Amazon Logistics" solution.

Connected Amazon sites

·North American joint account: United States, Canada, Mexico;

European joint account: UK, France, Germany, Italy, Spain;

Australia Station;

Japan Station.

Registration information preparation

1. Register your email address. It is best to use a foreign email address such as Outlook or Hotmail. QQ email is not recommended.

2. Credit cards that can support payment in US dollars (visa, etc.);

3. Business license information:

*Notice:

(1) Must be issued by Mainland China, Hong Kong or Taiwan:

Mainland China: Business license;

Hong Kong, China: Certificate of Incorporation and Business Registration Ordinance;

Taiwan: Limited Company Establishment Registration Form/Stock Company Establishment Registration Form/Limited Company Change Registration Form/Stock Company Change Registration Form.

(2) Please provide color photos/scans. Black and white copies are not acceptable. The images must be complete, clear and readable.

(3) The Mainland China business license should be more than 60 days away from the expiration date, and the Hong Kong Business Registration Ordinance should be more than 45 days away from the expiration date.

4. A mobile phone number where the seller can be contacted;

5. Two-step verification information, you need another mobile phone number or download an app (Authenticator App);

6. Shareholder information (only required in Europe);

7. Receiving account, such as P card, WF, PingPong;

8. The front and back of the legal person’s ID card;

*Notice:

· The name on the ID card must be consistent with the name of the legal representative on the business license;

Must be issued by mainland China, Hong Kong or Taiwan;

Please provide color photos/scans of both sides. Black and white copies will not be accepted.

· The image must be complete and clear;

· The ID card should be valid.

9. Company type, platform operation experience, trademark status, product images and other information.

Registration method

1. Self-registration: Register on the Amazon Global Selling website;

2. Use the registration link sent to you by Amazon's investment manager to assist you in opening an account.

Brief analysis of the registration process

1. Self-registration : register online → submit information for review → publish products after the platform reviews them → start operations;

2. Registration of Amazon investment team: prepare materials → investment manager reviews, after passing the review, send the registration link → registration is completed, submit materials for review, after passing the review → start operation.

the difference

Global store account : must be registered in the name of the company, whether it is a mainland company or a Hong Kong company.

Global store opening is just the name of a project of Amazon. It does not mean that a store opened in this way will be a "global store". No matter what kind of account you register for an Amazon seller account, you must register for each site. For example, if you have registered for the North American site, you need to apply separately if you want to open a European site.

·Self-registration: You can register with your personal identity or company qualifications (European site can only be registered in the name of the company). It should be noted that once you self-register, you cannot convert it to a global store account, nor can you enjoy the advantages of global store opening, such as guidance from investment managers.

Registration Steps

1. Fill in your name, email address, and password to create a new user;

2. Fill in the address, seller name, contact information, and verify the verification code by phone or SMS;

3. Fill in the credit card number, expiration date, cardholder name, billing address, and set up the credit card;

4. Conduct US tax audit;

5. Check the product information and category;

6. Conduct seller identity verification and complete verification;

7. After the review is completed, the first product will be put on the shelves.

FAQ

Q: What is the seller display name?

A: The name displayed to buyers in Amazon product and seller information.

Q: Can I change my display name later?

A: Sellers can change their display name on the "Settings-Account Information" page.

Q：Why do we need to provide product categories?

A: Amazon requires pre-approval for certain categories. Amazon will then walk you through this step.

Q: Why do I need to provide the number of products I plan to put on the shelves?

A: Depending on the number of your products, Amazon will provide a variety of ways to list your products, giving you a simpler listing experience.

Development History

-In 2012, Amazon China introduced the "Global Store" business and simultaneously started recruiting sellers in seven major sites including the United States, Canada, France, Germany, the United Kingdom, Italy and Spain.

-In 2013, Amazon China set up a dedicated team in Beijing to provide services for Chinese sellers’ “global store opening”;

-In 2014, the exclusive service team for Chinese sellers expanded to Shanghai and Guangzhou, and started recruiting sellers for Amazon Japan;

-In February 2015, Amazon US launched Chinese seller support services;

-In March 2015, Amazon established a dedicated "global store opening" consulting team in the European and Japanese markets;

-In July 2015, the recruitment of sellers for the Mexican site began, and the US and UK sites launched fully Chinese operating platforms. At the same time, in order to optimize logistics services and provide sellers with diversified cross-border logistics solutions, Amazon launched the "Amazon Global Freight" plan and a logistics pilot program for small and light commodities;

-In November 2015, Amazon's "Global Selling" Chinese website was officially launched

-In December 2015, we launched a rapid business development plan for the European market, providing brand registration services on Amazon's 10 major sites and launching a fully Chinese operating platform for Amazon's German and Japanese sites.

-In March 2016, Amazon Japan launched the Chinese online chat function.

-In May 2016, the "Amazon Logistics Europe Integrated Service" was launched, with warehouses in one country and sales in five countries;

-In June 2016, the "Buybox" support was cancelled for global stores, and the system automatically allocated shopping carts instead. This policy applies to sites including North America, Europe and Japan; the Chinese online chat function was launched on the Japanese site;

-In September 2016, Amazon launched the “Manufacturing+” project for global store opening;

-In December 2016, Amazon launched the "Amazon Business Seller Recruitment Program" for Chinese sellers;

- Starting from May 2017, sellers newly entering Amazon’s North American site will experience a new identity verification process;

-In December 2017, the Australian site was launched.