180 accounts of Shenzhen sellers were blocked and 140 million yuan of payment was frozen

Some time ago, many big sellers in the industry were reported to have their stores blocked, but it was not just these top sellers who had their stores blocked. Many small and medium-sized sellers in the industry were also blocked. Statistics show that in this wave of account blocking, more than 50,000 accounts were closed.

Amazon’s large-scale account blocking incident has gone viral, and CCTV Finance recently reported on the incident.

180 accounts of Shenzhen sellers were blocked and 140 million yuan of payment was frozen

According to CCTV Finance, a big seller on Amazon suffered a heavy blow in an industrial park in Longgang District, Shenzhen . A large number of his accounts were blocked, and his revenue dropped sharply ...

An operations director of the company said that in this wave of Amazon blocking, more than 180 of the company's stores were blocked, more than 30 brands were affected, the total frozen amount was 85.2 million yuan, and the blocked payment was 140 million yuan. Since the company's account was affected in early May, the company's monthly revenue has dropped from 400 million yuan to the current 50 million yuan.

The operations director also said: “Now when searching for our brand name on Amazon’s front page, we basically don’t have any of our products, and we can’t see our store either.”

However, the person in charge of the company said: "At present, the company is still operating normally, but since the Amazon account blocking incident, due to the pressure of capital turnover, the company has reduced its office space by half, and the number of employees has been reduced to only one-third of the previous number."

After the CCTV Finance report came out, many people in the industry have guessed who the big seller whose account was blocked is, and an insider told the editor that the company’s first floor of the office building has been vacated.

"The big seller has indeed been hit hard. So many stores have been closed and revenue has dropped to 1/8 of the previous level. No one can bear it, so layoffs and lease terminations have occurred." People familiar with the matter said that after the big seller received the first notification email from Amazon in May this year, 90% of the company 's stores and accounts were closed one after another, and more than 600 products were removed from the shelves .

In the CCTV Finance interview video, some Amazon notification emails that the company received appeared. The emails revealed the reasons why Damai’s store was closed. The general content is as follows ↓

1. Spend money to obtain buyer information, and then contact the buyer to delete the negative review;

2. After Amazon’s repeated warnings, the customer still did not listen and continued to engage in illegal activities;

3. Manipulate reviews to mislead consumers.

It can be seen from this that Amazon’s account suspension is not sudden, but rather it is because it has caught the seller’s illegal operation. For those sellers who have repeatedly challenged Amazon’s bottom line, Amazon can only use account suspension to “maintain” its own face…

It can be seen from this wave of account bans that Amazon is becoming more and more strict in cracking down on violations. According to Amazon, most of the bans in this round were due to sellers' "improper use of the review function", "soliciting false reviews from consumers", "manipulating reviews through gift cards" and other violations.

Debt of 1.8 million, seller's 200 Amazon accounts blocked

In addition to the big sellers who were reported to have their accounts blocked, some small and medium-sized sellers were also hit hard. Recently on a short video platform, a seller recounted his "experience" in recent times.

" Four years of hard work, all gone in just one week. " The protagonist in the video described his heavy losses in the account closure wave. It is reported that a week ago, this seller was a cross-border e-commerce boss with tens of millions of assets, but then the company's 200 accounts were closed one after another. After just one week, he was in debt of 1.8 million...

This video was shot by the seller at the high-speed rail station when he returned to his hometown from Shenzhen. The seller reviewed his situation from the time he first entered the cross-border e-commerce industry to the present. He started to engage in cross-border e-commerce in 2017 and was penniless at the time. However, after several years of hard work, he has achieved some success. However, due to changes in the Amazon platform rules, the company can no longer operate normally.

However, faced with such a difficult situation, the seller did not choose to run away, but chose to bear it all. In order to pay employees' salaries and repay loans, he mortgaged all the company's assets, but these were only enough to pay salaries, and the loan was not repaid.

The seller also said that the purpose of posting this video was to make the creditor believe that he had not run away and to give him some time, and he would definitely pay back the money.

In the face of disaster, many companies' practices are completely opposite to that of this seller. In order to protect themselves, some companies force layoffs without compensating employees. This practice makes employees who have worked hard for the company feel bad. On the contrary, the practice of the seller mentioned above makes people feel warm.

The news of account suspensions has also poured cold water on the cross-border e-commerce industry. Many Amazon sellers who entered the market this year saw the unlimited development prospects of cross-border e-commerce. After hearing the news that Amazon sellers made a lot of money last year, they jumped into the industry without knowing that behind the huge profits of Amazon and other platforms there are also huge losses. Many old sellers who have been working on the Amazon platform for many years have withdrawn one after another, and the road ahead for new sellers is even more difficult.

Amazon accounts cannot be unblocked, sellers begin to transform

After a seller's account is blocked, what worries the seller the most is how to unblock the account as soon as possible. Sellers communicate with the platform through various channels to appeal, but so far, the success rate of appeals is extremely low.

According to CCTV Finance, accounts were blocked, products were taken off the shelves, and goods piled up in foreign warehouses had high storage costs because they could no longer be sold. For sellers, the financial pressure was very great.

Of course, the sellers whose accounts have been blocked have already started looking for a way out, but the sellers who have not been blocked have also felt the pressure. One seller said: "It is too risky to rely solely on the Amazon platform for sales. You can't put all your eggs in one basket. You still have to sell through multiple channels."

According to a report by CCTV Finance, the chairman of a cross-border e-commerce company said: "After the Amazon account ban in May, we immediately started recruiting staff for our independent website. We expect that our products will be sold normally on our independent website in October."

The Amazon account ban trend has indeed made independent websites "high", but the lesson that bans bring to sellers is not as simple as "don't put all your eggs in one basket". Amazon has never stopped banning stores, and only sellers who operate in compliance will not suddenly suffer this "catastrophe". In addition, if cross-border e-commerce sellers want to go further, they still have to start with product quality and work hard to improve their own capabilities and risk resistance. Otherwise, even if they switch from the Amazon platform to independent websites, they will "die" on another platform.

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