Complaints about Portuguese e-commerce increased by 94%, with SHEIN at the top

There are always various problems in the e-commerce transaction process, and sellers have to try their best to meet the needs of "God". It is no small matter to be given a bad review or complained about accidentally .

According to external information, from January 1 to July 31, 2021, Portugal’s consumer complaint website received a total of 997 complaints against international e-commerce platforms, a year-on-year increase of 94% compared to 515 in the same period last year.

Among them, SHEIN , Wish, AliExpress and Amazon are the main ones, accounting for 88% of the total complaints.

In terms of the number of complaints, SHEIN led with 417, Wish had 190, AliExpress had 168, and Amazon had 104.

In terms of the reasons for complaints, 59% of consumers said it was due to delayed order delivery, 13% were due to product quality issues, and 11% were due to difficulties in obtaining refunds.

The representative of the complaint website said, "With the development of informatization and international trade, people can buy products from other countries without leaving home, and many of them have big discounts, which attracts many consumers, but often does not bring a perfect shopping experience."

The main problem is still the mismatch in shopping experience.

Although the market size in Europe is not as large as that of Germany and the UK, Portugal's e-commerce is also in a growth stage. Not only has the sales of sellers increased significantly, but it has also driven the development of many local related industrial chains. Portugal's e-commerce market is booming.

According to local Marktest reports, more than 4.8 million Portuguese people have started to shop online, accounting for about 56.8% of the consumer population. Among them, 12.1% of consumers said they shop online at least once a week, and 42% of consumers shop online at least once a month. And this online shopping habit of consumers is constantly developing.

The overall environment of e-commerce development is an opportunity for sellers, but they cannot simply pursue price advantages and sales growth. Various related services must also be in place, especially product quality and logistics, which sellers are more concerned about, which can largely avoid the risks of returns and complaints.

Portugal

complaint

E-commerce