Sales increased by 202684%. This type of product is selling like hot cakes!

These products are selling like hot cakes and the sellers are making a fortune.

The 2021 Tokyo Olympics is still in full swing, and with the topic and popularity soaring, this Olympics has also made a large number of products popular. It is understood that the sales of Olympic-related products on platforms such as Amazon, Wish, and AliExpress have increased significantly.

Cross-border sellers who have experienced many hardships are also looking forward to making a comeback in the peak season in the second half of the year. A seller recently said that orders have begun to pick up before the peak sales season in October. Against this background, he has begun to prepare seasonal products such as Halloween and Christmas.

What are the differences between this year's Black Friday, Cyber ​​Monday, Halloween, Christmas and other festivals? Here are the latest data.

Sales increased by 202,684%, and Olympic-related products sold well on Amazon

The Olympics are still in full swing, and the Olympic athletes who are fighting hard on the field have also demonstrated their strong ability to bring goods. It is understood that the "little yellow duck hairpin" and "carrot rubber band" of the same style as Olympic champion Yang Qian have become popular products on Taobao. Data provided by Taobao shows that as of the evening of August 1, the search volume for "Yang Qian's style", little yellow duck hairpins, and carrot hair ties on the Taobao platform has increased by more than 100 times. Taking advantage of this favorable trend, a merchant achieved sales of over 10,000 in half a day.

In addition to some domestic sellers who are making a lot of money in the Olympic fever, in fact, our cross-border sellers can also take advantage of this favorable trend and increase sales. According to data from cross-border e-commerce platforms such as Amazon, Wish and AliExpress, these Olympic-related products are selling like hot cakes.

Jungle Scout data shows that since April, viewers' enthusiasm for purchasing sports-related products has soared, and sales of products labeled "2021 Olympics" have increased by 202,684% year-on -year.  

The data also shows that on Amazon's US marketplace, the biggest increases in revenue and search volume for Olympic-related products were Olympic decorations, Team USA apparel, and merchandise for Olympic champions such as gymnast Simone Biles and soccer player Megan Rapinoe.

In the US market, searches for the official Olympic apparel of the US team increased by 2,681%, and sales also increased significantly. Gymnast Simone Biles' keyword searches soared by 205%. Football player Megan Rapinoe directly led to a 232% increase in searches for the keywords "Megan Rapinoe jersey".

Jungle Scout data shows that in the coming days, as consumers watch the exciting sports performances of the Summer Olympics, sales of sports and fitness equipment on Amazon will also increase significantly.

Data from the AliExpress platform also shows that amid the Olympic fever, the number of roller skates and skateboards has doubled year-on-year, with sales and the number of buyers increasing by nearly 50% year-on-year . Among them, sales of roller skates increased by more than 10 times year-on-year, and sales of roller skate helmets increased by more than 200% year-on-year. Although the unit price of new electric skateboards is as high as more than US$500, the growth is very rapid. TeamGee, a domestic brand specializing in electric skateboards, just entered AliExpress in May this year, and it has already topped the category ranking in July. The market demand in developed countries such as North America, Australia, and Western Europe is very strong.

Wish platform Olympic sales data analysis: Sports equipment products are hot selling

On the Wish platform, sales of Olympic-related products also increased significantly.

(The picture shows the month-on-month sales of some keywords in the sports equipment category in the past two weeks)

*The keyword language attribute description in the above picture comes from Google Translate.

An analysis of Olympic sales-related data on the Wish platform found that in the past two weeks, among the keywords with higher sales in the sports equipment category, the sales related to the search term "golf clubs set" increased by more than 2 times month-on-month, and the sales related to search terms such as "tennis racket" and "baseball bat" increased by more than 50% month-on-month.

In addition, among the keywords with more sales of sports-related products, the sales related to the search term "sports bras for women" increased by more than 250% month-on-month, while the sales related to the search term "water bottle" increased by more than 150% month-on-month. The sales related to search terms such as "sports shoes for men" also increased.

(The picture shows the month-on-month sales of some keywords in the projector and projector accessories categories in the past two weeks)

*The keyword language attribute description in the above picture comes from Google Translate.

This year is the year of "watching the Olympics online". According to data from the Wish platform, in the past two weeks, among the keywords with more sales related to projector products, the sales related to the search term "projector 4k (4k projector)" increased by more than 150% month-on-month, and the sales related to the search term "projector screen (projection screen)" increased by nearly 100% month-on-month.

It is worth noting that sports products are generally related to events. Every Olympic Games will trigger a sports craze around the world, and this enthusiasm for sports will last from before the event to a long time after the event. This is undoubtedly good news for cross-border sellers of Olympic-related products.

However, there is a risk of infringement of rights in Olympic-related products. The editor here also reminds all sellers that when designing and producing Olympic-related products, do not use logos, mascots, texts or IPs without authorization .

1 in 4 Britons start buying Christmas products in August

In addition to Olympic-related products, sales of Christmas products have also begun to rise.

A new report from eBay Ads UK shows that as many as a quarter (25%) of UK shoppers who celebrate Christmas say they will start thinking about Christmas shopping before the end of August.

The report notes that increased consumer confidence about the return of the traditional Christmas season is likely to prompt people to start shopping sooner and spend more this festive season , and sellers need to act early to make the most of this opportunity.

eBay Ads UK surveyed 2,000 UK consumers who celebrate Christmas, and the results show that people are more optimistic about Christmas 2021 as they expect a more ordinary festive season than last year . Three in five (60%) respondents are optimistic that Christmas will be celebrated as usual this year, while half (49%) think it will feel traditional and plan to celebrate as usual. A quarter (25%) think Christmas will be more exciting this year, compared to just 16% in 2020.

This positive attitude may lead to people preparing for Christmas earlier this year . 27% of respondents plan to start Christmas shopping and preparations earlier than last year, and two in five (41%) say they will complete their Christmas shopping before December begins. In contrast, when asked the same question in 2020, only 25% of consumers said they planned to complete their Christmas shopping before December.

In addition, people will spend slightly less on average on Christmas gifts and celebrations in 2020 (£527.88) compared to 2019 (£551.34), but many consumers plan to spend more this year , indicating that they are more confident about their financial situation. According to the survey, 30% of consumers plan to spend more, while only 15% plan to spend less. This is much more optimistic than in 2020, when only 13% said they would spend more and 31% said they would spend less.

In fact, last year, Christmas-related searches on eBay UK also began to rise in August . In August 2020, compared with July 2020, the site's search volume for the keywords "Christmas" and "Christmas" increased by 66%.

The Sporting Goods category saw a surge in Christmas-related searches, with searches in August 2020 up 262% from the previous month, while the Clothing, Shoes & Accessories, Home & Furniture, and DIY categories saw Christmas searches increase by 83% and 85% respectively.

Olympic Games

Olympic Games Decoration

Yang Qian little yellow duck hairpin