Since June, the back-to-school season in the United States has officially kicked off, and the popularity of related products can be seen. Related products including shoes, school supplies and clothing continue to sell well, which has also attracted a number of sellers to join the hot sales of back-to-school supplies.
With over 30,000 comments , Paper Mate marker pen is popular
Recently, when I was searching for back-to-school supplies on Amazon, I found a marker that was selling particularly well. This is a marker pen from Paper Mate specifically for teachers and students. There are 12 pens in total, each in a different color, and the price is $9.97.
Currently, this product has more than 30,000 reviews and a score of 4.9 , which shows how well received this back-to-school product is. Unlike ordinary markers, this marker has a medium-point felt tip of only 0.7 mm and will not fade or smudge.
Sellers have mostly positive reviews for this marker, such as that unlike regular markers, it doesn't smudge on the next page; the pens show up well on paper; and I really like their pattern and color combination. But some consumers also said that although these pens are cute, they are used up too quickly.
Beware of infringement warnings behind popular products
Just as there is always the risk of infringement behind popular products, this marker pen is no exception.
It is reported that paper mate products are very popular in the United States. In order to protect its patent rights, the brand owner Sanford LP has registered the paper mate trademark name in the United States, the European Union, Japan and other countries . Therefore, relevant sellers need to be careful and never use the paper mate trademark name.
When searching according to Sanford LP, it was found that the right holder has 1,158 valid patents. Take the popular student glue brand ELMERE'S, for example, it has also been patented, that is, the patent for the appearance of the glue, and relevant sellers also need to pay attention.
In addition, when the editor searched for the word "pen" in Google Trends , he found that the search volume for related products soared by 2450%. This shows that the back-to-school season in the United States is still ongoing, and products in related categories are still hot-selling. Sellers can seize this opportunity and welcome a small peak in orders.
However, behind the hot-selling products, there is always the risk of infringement. Therefore, the editor here reminds all sellers that when selecting products, they must pay attention to whether such products have been registered for patents to avoid the risk of infringement. USA Back to School Supplies Infringement |
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