The increase in holiday gatherings has driven a rapid recovery in the beauty market!

The sales share of the beauty and cosmetics market has always been the largest part of the total holiday sales. During the discount season, people not only give perfumes and candles to family and friends, but also buy new cosmetics to "restock" their makeup bags and look for new lipsticks to use at various parties at the end of the year.

Although sales of beauty and cosmetics categories have declined during the epidemic, people are now gradually going out and resuming social activities, and more and more people will gather with family and friends during the holidays this year. So these people are ready to spend more on new eye shadows, blushers, perfumes, etc.

In order to attract consumers to buy, major beauty retailers have also launched more holiday-themed gift sets.

Kecia Steelman, COO of Ulta   Sales this holiday season are expected to reflect people's desire to look more glamorous.

NPD Group conducted a survey on holiday spending among more than 3,600 consumers in September. More than a quarter of American consumers plan to buy beauty and cosmetics products. Therefore , NPD predicts that overall beauty sales in the United States this year will exceed pre-epidemic levels, with a 25%-35% increase compared to last year.

NPD said the fourth quarter is critical because about one-third of sales come from the holiday season. And consumers are more inclined to buy cosmetics online, so in addition to large beauty stores such as Sephora, many small and medium-sized sellers also focus on the layout of online stores.

Specifically in terms of categories, hair care products and perfumes have always been the "leaders" in this field . From January to September 2021, the sales volume of perfumes increased by 63% compared with last year; the sales volume of hair care products from January to September increased by 49% compared with last year.

Larissa Jensen, beauty industry consultant at NPD , said that products such as hair masks and shampoos are expected to be popular with consumers in the fourth quarter because they allow consumers to enjoy a spa-like experience at home.

On the other hand, sales of cosmetics fell by 20% from January to September this year , but sales of lipstick also increased slightly by 19% compared with 2020. And the sales of eye makeup products that cannot be covered by masks, such as eyeliner, eyelash curler, eye shadow, etc., are also relatively optimistic.

According to data surveys and changes in the overall environment, the beauty and cosmetics market will continue to pick up. Therefore, in future sales, relevant sellers can also pay attention to the dynamics of the market and local policies, adjust product categories in a timely manner, and provide products to consumers when they need them, thereby increasing store sales.

Beauty and Makeup

Holiday gatherings