Another 3C product that is a big seller was banned, and a large number of listings became unavailable!

Since the beginning of the year, the cross-border trading community has been in turmoil, and the platform's policies have made many sellers miserable. At the same time, the account blocking and rectification campaign has officially begun ...

Is 3C big seller Humboldt Technology also in trouble?

Recently, some well-known big seller accounts have been blocked one after another. For a while, everyone was worried that they would be the next to be punished. However, just when the Member Day was in full swing, news came out that another big seller account had been shut down.

It is reported that the "protagonist" of this news is Humboldt Technology , a billion-level 3C seller that completed its B round of financing at the end of last year . In the cross-border circle, Humboldt Technology is indeed well-known. Some time ago, Amazon even used Humboldt Technology as a "model student" for demonstration, and many sellers also felt familiar with it.

During last year's Prime Day, sales of many of its products exceeded 10,000, and its performance soared 8 times compared to normal days. However, this year, just before Prime Day, Amazon took drastic measures to crack down on its core brands Letsfit (sports and health brand) and Letscom (minimalist lifestyle technology brand).

When the news came out, some sellers still refused to believe it, saying that "Humboldt Technology has not been blocked." However, when I searched for products of the two brands Letsfit and Letscom on Amazon , I found that the links were indeed disabled.

As a consumer electronics brand group with Amazon and brand sites as its core channels, Humboldt Technology was formally established in 2014. At the end of last year, Humboldt Technology completed a B round of financing of tens of millions of US dollars, which is second to none in the industry.

Humboldt Technology has registered its brand in 21 countries and regions including the European Union, the United States, and Japan , with 438 trademarks and more than 15 million users worldwide . On Amazon North America, its sports smart wearables, sports headphones, and sports health accessories series are ranked among the best sellers in many categories.

"It sold well but I'm still a runner-up"

Regarding this shock, some sellers believe that this is a good opportunity for small and medium-sized sellers; but some sellers also said that the risks are still greater than the opportunities ↓

Seller A: From the situation on Membership Day this year, we can see that with the saturated market and the clearance of stocks at low prices, even if a big seller fails, most people will still be left behind.

Seller B: Maybe there is a little bit of good news...

Seller C: The risks are much greater than the opportunities. Even if this big seller is closed, there will always be another big seller to take its place.

Sellers naturally have different opinions on whether the "fall" of a big seller can bring benefits to small and medium-sized sellers, and how much benefits it can bring. But what is certain is that the consequence of this incident is not only that Humboldt Technology will miss this year's Member Day, but also has a huge impact on its brand. At the same time, this has once again caused panic among a large number of sellers, and the cross-border circle may not be calm for some time to come.

The special market situation this year has affected the performance of a large number of sellers during the Member Day. At the same time, this may also be one of the factors that determine the survival of big sellers. Based on what has happened during this period, this shock may continue, and there may be other big sellers who will be "hit", so sellers should be careful!

Amazon

3C

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