Partners withdrew their investments and sellers sold off their accounts: they withdrew under the high-pressure situation!

For sellers, cross-border e-commerce in 2021 is simply "difficult". Now, before everyone has recovered from the crazy influx of new sellers, news has come that a wave of sellers have begun to exit the market.

According to reports, some sellers’ investors have withdrawn their capital recently, and the company has been forced to liquidate, while other sellers have also sold off their accounts at low prices.

The seller sells the account and switches to another bank

Not long ago, a seller made a couplet like this: Everything is booming, except for orders (first line); Everything is rising, except for prices (second line). Horizontal banner: Too difficult.

This year is indeed not very friendly to cross-border sellers. Some time ago, a seller complained: "I calculated the performance in May, and the profit is a new low." Many sellers said that it is the same world and the same miserable situation. Another seller joked: "It's terrible, there is still profit."

Although sales volume is one of the main factors affecting profits, the large fluctuation of exchange rate also has a significant impact on profits. A seller counted the 17 exchange rates from January this year to date and found that the average exchange rate was only 6.45, while it was 6.7 during the National Day last year. This means that for the same 100,000 US dollars, the exchange rate now is 25,000 less than that during the National Day.

The various entities in the cross-border e-commerce ecological chain affect each other. If sellers have a hard time, suppliers will also be directly affected. One seller said that recently suppliers have been asking him about sales and told him about the delivery plan, but due to inventory restrictions and other factors, he has not placed orders with them recently and has no delivery plan.

At the same time, the accounts of big sellers were blocked one after another, which also sent out a signal of "insecurity". Recently, the account blocking storm that had calmed down has been stirred up again. The three main brands of ZEBO were removed by Amazon, and the links became dogs. The Wall Street Journal directly named the reason for the blocking of ZEBO's account as fake orders.

Under pressure, some sellers left the market. According to reports, many sellers started to sell off their accounts and switch to other banks. Service providers also said that the price of accounts has dropped sharply recently, and accounts are becoming increasingly difficult to sell.

The dream of getting rich quickly was shattered, and the partner withdrew his investment

It is said that when the situation is not right, investors run away faster than anyone else. While the sellers were selling their accounts, the investors also retreated.

Last year, cross-border e-commerce exploded, and the service providers’ extensive publicity and promotion gave many people confidence. A large number of novice sellers, who mistakenly believed that cross-border e-commerce was a golden opportunity, flocked in. Among them were sellers from Taobao and Tmall with domestic e-commerce experience, as well as highly educated people from 985 and 211 universities and corporate executives.

At the same time, many investors with large amounts of capital also came in to take a share of the pie. Their strategies were simple and their goals were clear : direct investment or finding a partner. However, they did not expect that this year's cross-border e-commerce not only did not continue the big boom of last year, but also had serious internal competition, and the platform's control over sellers became increasingly strict. As a result, these investors staged a "flashback".

A few days ago, a seller said helplessly that his partner saw the trend was not good and wanted to withdraw his investment, and the company was now being liquidated. Another netizen also said that he had withdrawn from two companies.

Judging from the current feedback, many investors or partners entered the market with the dream of getting rich quickly, and after several months of hard work, they finally couldn't withstand the pressure and left.

When analyzing this situation, some people said that there are too many new sellers entering the industry this year. Now is the time for the big waves to wash away the sand, and time will slowly eliminate those who rashly enter the market one by one.

Still want to fight again but have great financial pressure? Find Huafuda

According to the latest research from Marketplace Pulse, despite the continuous influx of new sellers, the Amazon market is still not saturated.

Although the market is promising, sellers do face financial pressure.

In fact, even if investors have not withdrawn their capital, sellers are already facing extremely high financial pressure. A seller said recently: "The requirements for the capital chain are getting higher and higher. It feels like the overall liquidity is shrinking, and the payment period is shorter than before. Not long after the goods are shipped, the supplier comes to ask for payment."

what to do?

The editor learned about a channel dedicated to cross-border e-commerce financing. Huafuda has established business cooperation relationships with a number of state-owned banks to provide unsecured and unsecured pure credit loans to export e-commerce companies. It can be used for both public and private purposes, with a maximum amount of up to 10 million yuan, an annualized interest rate of 3.85% to 9.86%, and flexible repayment methods.

As soon as the product was launched, many sellers have inquired about it. Huafuda will match different loan products according to the actual operating conditions of e-commerce companies. The entire approval process is fast and simple, meeting the funding needs of e-commerce sellers in the first place.

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Cross-border e-commerce