What is Huifu Tianxia? Huifu Tianxia Review, Features

Founded in June 2006, Huifu Tianxia is a digital solution service provider based on aggregated payment. It aims to provide payment processing and account settlement services in the digital age through leading technology and excellent operations, protect the security of customer data assets, and continuously create more value for customers.

About Huifu Tianxia

Huifu has fully applied cloud-native technology and has taken the lead in building a digital operation platform in the industry. Based on cutting-edge technologies such as artificial intelligence, data technology, and blockchain, it has established and developed core transaction capabilities, operation capabilities, and risk control capabilities. At present, the stability of Huifu's payment transaction system has reached 99.995%, the daily transaction capacity has reached 100 million transactions, and the risk fraud rate has dropped to 0.02BP. Its technological capabilities are leading in the industry. As of the end of 2019, the total number of R&D personnel in the company accounted for 54%.

Products and Services

1. Aggregate payment services

Provide merchants with a full range of aggregated payment services, supporting payment methods such as card swiping, code scanning, face recognition and the Internet, to meet merchants' integrated online and offline payment needs.

2. Account Services

Relying on the technology and service experience accumulated over many years in the account field, we build a comprehensive account system for customers and provide account management services such as account custody, wallet operation, and intelligent account splitting.

3. Marketing Services

Provide merchants with lightweight marketing tools that can be accessed through API, which can quickly access membership systems, marketing fission tools, store applets, online shopping malls, card and coupon tools, electronic invoice systems, etc., to meet merchants' digital marketing needs and achieve cost reduction and efficiency improvement.

4. Data Services

Based on cloud computing and big data technologies, we provide customers with one-stop BI (Business Intelligence) solutions such as report visualization, data big screen, and intelligent data decision analysis, as well as user portrait analysis, user behavior analysis, user identity authentication, intelligent recommendation and other services to promote business model optimization and innovation.

V. Financial value-added services

In response to the business and consumption needs of merchants and individuals, on the basis of providing payment services, we also provide financial value-added services such as consumer installment, credit brokerage, balance management, factoring, etc.

Customized solutions

1. Solutions for small, medium and micro businesses

1. For offline scenarios

• Huilaimi: It not only provides mobile payment tools, but also provides comprehensive business solutions such as digital store management, membership management, financial services, supply chain docking, and precision marketing.
• Smart POS: Huifu Tianxia Smart POS provides aggregated payment functions such as code scanning, card swiping, and quick payment, and superimposes various financial value-added services such as loan intermediation. It has the advantages of flexibility, ease of use, convenience, and security to meet the payment needs of small and micro merchants.

2. For online scenarios

• Adapay: is an online aggregate payment tool that provides one-stop payment solutions for online merchants.
• Adamall: Provides a one-stop online mall SaaS for small and medium-sized businesses in various industries.

2. Customized solutions for the industrial chain

1. Products

Qizhangtong: Provides "financial middle platform" and "payment backend" for customers in various industry chains.

2. Service Industry

Logistics express, medicine collection, industrial product procurement, and fund payment.

3. Core advantages

Efficient, compliant and flexible.

3. Customized solutions for the aviation and travel industry

1. Products

Money Manager 2.0: payment services, account services, marketing services, and value-added services.

2. Core advantages

• Efficient operation and upgraded experience.
• Marketing activation and business expansion.
• Digital empowerment increases stickiness.

3. Service Cases

OTA upstream and downstream industry chain: With OTA as the core of the aviation and travel industry chain, we will open up the entire upstream and downstream links and provide airlines, OTAs, ticket agencies and other industry chain entities with a full range of services such as ticket payment, account settlement, factoring financing, etc.

4. Smart Retail Customized Solutions

1. Products

Smart Butler:

• Using mobile payment as a tool and providing diversified merchant operation services as its foundation, "Smart Butler" focuses on providing innovative solutions for offline physical retail scenarios.
• It combines the account system with aggregated payment, shares it with industry partners in the smart retail field in the form of middle-office services, and provides a smart business platform for omni-channel operations + marketing + services + payments, with a unified payment portal, aggregated reconciliation, intelligent routing, flexible account splitting, secondary development of terminal equipment, and operational assistance. It connects all industry participants, creates an aggregated ecosystem, and helps merchants better serve consumers.

2. Main functions

Aggregate payment, account services, marketing empowerment, and fund management.

3. Core advantages

• Easily connect to the ERP system to achieve intelligent upgrade of cash register;
• One-click access, multi-channel payment methods, saving development costs;
• One-stop reconciliation, multi-dimensional and multi-channel transaction data statistics, financial personnel reduce costs and increase efficiency;
• Electronic invoices, invoices correspond to orders, retail stores can easily start the mode of issuing invoices for every order;
• Payment means membership, which helps merchants accumulate consumption data and increase user stickiness.

5. Customized solutions for smart catering

1. Products

Shihuiduo: aggregated payment, member marketing, aggregated takeout, scan code ordering, and smart checkout.

2. Core advantages

• Zero mistakes in the ordering process;
• The prepayment model has zero missed orders;
• Save manpower and improve floor efficiency;
• Takeaway channels are independently built;
• Private domain marketing, tapping into value;
• Consumer evaluation, efficient management;
• Play with red envelopes and ignite marketing;
• Attract fans to deposit value and activate funds.

6. Customized solutions for the education industry

1. Products

Huixue Account Manager: aggregated payment, value-added services, account splitting services, e-wallet, education SaaS API interface, education aggregated installment, and course grouping tools.

2. Core advantages

• Easy-to-use and efficient payment collection service;
• Stable transactions, secure systems, flexible settlements, complete data, perfect interfaces, and timely services.

3. Business scenarios

Educational institution scenes, campuses, and online shopping malls.

7. Customized solutions for the health industry

Huimei Cloud Butler: aggregated payment, intelligent account splitting, financial and tax management, and mini-program marketing.

8. Customized solutions for cross-border e-commerce

1. Main functions

Aggregate payment collection, customs order pushing, and funds outbound.

2. Core advantages

• Real-time merchant backend;
• Efficient fund management;
• Service guarantee.

Innovation Lab

1. The "Innovation Lab" is positioned as the "innovation engine" of Huifu Tianxia, ​​relying on the innovative concept of the Technology & Data Committee (TDC) of Huifu Tianxia on cutting-edge technology applications and data capabilities. By connecting technological innovation and payment formats, building an open and collaborative ecosystem, complementing advantageous resources, and accelerating the company's digital transformation and development in business and processes, it enhances core competitiveness.

2. Research trends: artificial intelligence, blockchain, cloud native, and data science.

3. Digital service innovation tools: Aida Questionnaire and Aida Mall.

Corporate Culture

• Mission: To provide payment processing and account settlement services in the digital age through leading technology and excellent operations, protect the security of customer data assets, and continue to create more value for customers.
• Vision: Technology changes payment, payment connects scenarios, scenarios accumulate data, and data creates value.
• Values: customer-centric, open, agile and responsible.

Development History

-2006, the company was founded in Shanghai in June 2006.

-In 2007, we took the lead in launching customized aviation electronic ticketing industry solutions.

-In 2010, it became the first bank to obtain approval from the China Securities Regulatory Commission to conduct fund sales payment and settlement business.

-In 2011, it became one of the first payment institutions to receive payment licenses issued by the People's Bank of China.

-In 2012, the ISO service model was first introduced in China to establish industry standards for POS acquiring and promotion.

-In 2013, it took the lead in providing account management services to Internet financial institutions and was among the first to obtain the cross-border payment business license issued by the State Administration of Foreign Exchange of China.

-In 2015, we launched a mobile payment solution to expand our business to millions of small and micro businesses; we were one of the ten Chinese companies awarded the title of "Global Growth Company" by the Davos Forum; and we received the "Shanghai Financial Innovation Award" from the Shanghai Municipal Government.

-In 2016, we adopted facial recognition technology to realize 24/7 automated merchant auditing and were named "Shanghai Famous Enterprise of 2016".

-In 2017, the system was fully automated, covering merchant review, transaction settlement, risk management and customer service, and won the "Shanghai Financial Innovation Award" for the second consecutive year.

-In 2018, it successfully landed on the main board of the Hong Kong Stock Exchange and was included in the Hong Kong Stock Connect, and reached strategic cooperation with UnionPay and global payment giant First Data.

-In 2019, it was included in the MSCI China Small Cap Index and launched a new digital payment service Adapay.