Selling $400,000 a day, independent website sellers should pay attention to these points when creating hot products...

On the afternoon of May 8, 2021 , Enen.com successfully held the " Visiting the Key Cross-border E-commerce City Wuhan Station " event at the Wuhan Cross-border E-commerce Service Resource Center . The event site was particularly lively !

In this event, Venus Tang, Business Director of Facebook Greater China's Agent Dealer Channel, Mr. Huang Jianwen, Chairman of Shibaipao (a product-centric platform seller), Mr. Zhang Jianbo, Head of Wuhan Cross-border E-commerce Service Resource Center and Chairman of Hanrui Group, Ms. Zheng Yue, Amazon Operations Director of a 3 billion-level seller in Shenzhen, and Mr. Zhu Jiachao, a Wuhan independent station seller, gave keynote speeches respectively.

Through keynote speeches, interactive Q&A sessions, free questions and other sessions, we discussed with the cross-border e-commerce sellers present the new ways to play with independent sites in 2021, how mainland cross-border companies can master product development, the new ways of advertising on Amazon in 2021, and Wuhan's cross-border e-commerce policies and advantages and other high-quality content.

In the keynote speech session, Mr. Huang Jianwen explained how mainland cross-border enterprises can master product development. As the most humorous person in the audience, Mr. Huang Jianwen first analyzed why to do e-commerce from the perspective of e-commerce philosophy. Combining some of his own failure experiences, he gave a detailed explanation of the precise development of products, such as on-site product selection, website recommendation product selection, off-site product selection, and reference for peer buyers.

As a local independent station seller in Wuhan, Mr. Zhu Jiachao, formerly the overseas marketing director of 360, mainly introduced the theme of "2021 Independent Station Gameplay" from the perspective of traffic gameplay, which he is best at.

He said that the two most important keys to an independent website are products and traffic, but he personally thinks traffic is more important. He also started with the two major traffic platforms, Google and Facebook , and introduced the selection of Facebook's core audience and Google Discover Ads.

Ms. Zheng Yue brought new ways of playing about Amazon advertising to the sellers on site in Wuhan from the perspective of "New Ideas for Amazon Advertising Investment in 2021", and gave a wonderful explanation from three aspects: commodity investment, product investment, and display investment.

The following are selected questions from the Q&A session:

(The speakers from left to right are Zhang Jianbo, Zhu Jiachao, Zheng Yue and Huang Jianwen)

Q1: What do all the best-selling products have in common?

In this regard, Mr. Zhu Jiachao said that their common point is that they are all products with strong demand!

In fact, from Anker to SHEIN , their products are all about repeat purchases and large volumes. If a seller wants to expand their products, they must ensure a premise: a wide audience. Regardless of gender, age, or country, people are likely to buy their products. What is a good product? A product that everyone is willing to buy is a good product. How can we ensure that everyone is willing to buy it? The audience must be wide and the demand must be strong.

Q2: As a platform seller, how do you set up an independent website? Where do you start?

In this regard, Mr. Huang Jianwen said that if you choose to build an independent website, you will face many problems. The first is what type of product you have and what is its logic? The second is inventory; the third is the SKU method; the fourth is product pricing. Independent websites are different from other platforms. The pricing of the same product may be different in each country.

In addition to the above problems, language is also a big problem, because different languages ​​have different logics. In short, when planning an independent website, you must first get the language, logistics, and products ready before moving on to the next step of development.

Q3: Regarding the inconveniences in inland areas for cross-border enterprises, how should sellers “take advantage of their strengths and make up for their weaknesses”?

Ms. Zheng Yue expressed her views from an operational perspective.

First, inland cross-border enterprises should have a complete training system. Taking Wuhan as an example, there are relatively few cross-border e-commerce talents, and it is difficult to recruit experienced cross-border e-commerce talents. However, the resources of college students in inland areas are relatively rich, and college students can be trained relatively quickly. Therefore, it is recommended that there should be a complete training system within the company, so that even if an inexperienced college student joins the company, he can be quickly trained into an excellent cross-border e-commerce talent and bring benefits to the company.

Secondly, it is very important to retain talent. The loss of each employee is a big blow to the company's account and team. Therefore, it is necessary to cultivate a team atmosphere and form a sense of healthy competition within the team to ensure that the entire team is in a virtuous cycle.

In the subsequent free question-and-answer session, Wuhan sellers also actively participated and asked interesting questions to the guests on site.

Q1: Seller: I want to transform and run an independent website, but I lack relevant experience and there are no talents with relevant experience in independent websites around me. Do you teachers have any suggestions on how I should take this step?

Mr. Zhu Jiachao personally pointed out that a mature team is needed! It is recommended to have someone who understands independent websites to form a team first. Because independent websites are different from platforms, there are more things to deal with and too much logic. If you rush in, you may get hurt.

Moreover, for new sellers, the most difficult problem is traffic. The advertising fees of independent sites are increasing, and more and more sellers are coming in. Therefore, if you want to obtain accurate and effective traffic, you absolutely cannot do without a team with mature experience, and such a team cannot do without an experienced builder.

Q2: Seller: A while ago, a product became popular on the cross-border e-commerce independent website. It was a bird pendant. I would like to ask Mr. Zhu what he thinks of this hot-selling product?

As a popular product that can earn $400,000 a day on the independent website, Mr. Zhu Jiachao, who is a big seller on the independent website, is naturally familiar with it. He pointed out that the advantage of this bird decoration is that it has a wide audience and a large enough market. No matter men, women, old or young, they can hang it on the window as a decoration. In addition, it has another great advantage, that is, the click-through rate is high and the visit price is low. You can develop along this line of thought, such as window hangings, which are all good.

Q3: Seller: Nowadays, fake orders are strictly prohibited. What channels can I use to obtain reviews while running advertisements?

Ms. Zheng Yue pointed out that many super-selling accounts were shut down during the May Day holiday, and rumors said that the reasons were fake orders and traffic problems. Amazon is also currently launching various measures to strictly control false reviews, so it is recommended not to fake orders easily.

However, sellers may not be able to do without reviews, new products may not be released, and sales may not increase. And everyone who does business on Amazon knows that it is impossible not to fake orders, and even if you do not fake orders, it may not be safe. Therefore, even if you want to find it, you should find some reliable and professional resources to do it. In fact, some official channels of Amazon can still be used, but don't do it too exaggeratedly to be targeted by Amazon.

At this point, the " Visiting the Key Cities of Cross-border E-commerce Wuhan Station " event has finally come to a successful conclusion. I believe that time will prove that China's inland cross-border sellers will also burst into vigorous vitality and vitality.

The next highlight of our Ennet is the 5th China (Guangzhou) Cross-border E-commerce Internet Marketing Conference held in Guangzhou. Guangzhou’s strongest cross-border content, strongest guests, and strongest sponsor lineup have all been assembled, waiting for you.

See you at our next stop, Guangzhou !

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