Traffic surges, Mother's Day activities launched on multiple platforms

Mother's Day is not only a very important holiday period for Amazon in May , but also a holiday with large promotional discounts on other platforms . In addition, the epidemic situation this year is relatively stable, and more consumers are willing to buy gifts.

Recently, Amazon has begun to use traffic resources both inside and outside the site to create momentum and traffic for Mother's Day promotions .

S hopkick surveyed more than 22,000 consumers in the United States between April 7 and 12, 2021 to understand consumers' Mother's Day plans , preparations, and spending habits this year.

According to a survey by Shopkick, 79% of consumers said they plan to buy a Mother’s Day gift this year , compared to just 38% last year . The most popular purchases include flowers (59%) , gift cards ( 49%) , clothing or accessories ( 30%) , food ( 29%) , beauty and wellness products ( 19%) and fragrance (18%).

15 % of consumers plan to spend more than last year. Of these, 37% say this is because they want to make up for not being able to celebrate fully last year. Across demographics, more Gen Zers (27%) plan to allocate more budget for Mother’s Day gifts this year than Millennials (18%), Gen Xers (14%) and Baby Boomers (12%).

Cost remains the most important factor for consumers when shopping (49%), followed by style (19%) , convenience ( 17%) and whether the brand aligns with personal values ​​(16%).

When you open the homepage of Amazon's US site, the Mother's Day gift topic occupies a very large position in the first scrolling banner, which means that Amazon also attaches great importance to this promotion festival.

As Amazon’s new traffic-generating tool , “Amazon Live” also has a special Mother’s Day event.

Currently, it can be found that on the site, products that are offered on sale before Mother's Day on May 9th (US time) and are related to Mother's Day gifts can get more exposure and recommendations .

Outside the site, Amazon launched the Mother's Day promotion plan to all Amazon affiliate members through the affiliate program , providing sellers with more Mother's Day gift ideas and promoting it based on the Amazon affiliate program.

In addition to Amazon, the American handicraft e-commerce platform Etsy has also recently launched a Mother's Day special. The platform also specially recommended a series of Best Seller products as the main products for Mother's Day gifts , which attracted a lot of traffic for sellers .

Amazon and other e-commerce platforms have shown their importance on Mother's Day through various activities. Sellers must seize this important period of Mother's Day and formulate promotion and sales plans based on the holiday .

Mother's Day

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