Shopee participated in Yiwu Fair for the fourth time and the number of visitors doubled. The live broadcast of "cross-border promotion"

April 13, 2021, Yiwu - Recently, Shopee, a leading e-commerce platform for going global, was invited to participate in the 2021 China International E-Commerce Expo and Digital Trade Expo for the fourth time. The traffic at the booth on the first day was twice that of previous years. At the scene, Shopee took "Achieving Every Possibility of Going Global" as the theme, moved the "cross-border live broadcast room" directly to Southeast Asia to the scene, and successfully held a Yiwu special closed investment promotion meeting during the exhibition, exploring new opportunities for different types of domestic sellers, and achieving every possibility of blue ocean gold mining with customized paths.

Small language anchors "planted seeds" on the spot, and the Shopee booth showed the characteristics of regional youth

Shopee set up a live broadcast room at Yiwu Fair to demonstrate how to "cross-border promotion"

In order to more intuitively show the overall market outlook of Southeast Asia to the audience, Shopee, which participated in the exhibition for the fourth time, moved the entire live broadcast room to Yiwu this year, and invited foreign anchors from all over the world to demonstrate how to "cross-border seeding" on the spot; at the same time, the booth set up a 360-degree seller portrait area, application experience area, etc., with a diversified and youthful booth atmosphere, vividly presenting the main characteristics of the current Southeast Asian market; and the traditional closed investment promotion meeting, which is essential for the exhibition, directly hits the future development trend of cross-border e-commerce:

Shopee Live's cross-border live broadcast room is full of vitality and showcases the charm of social interaction: With the iteration of mobile technology and changes in consumption habits, Southeast Asian consumers are no longer satisfied with simple buying and selling transactions in recent years, but instead pursue a more social and interactive shopping experience. Shopee Live, which creates a "watch and buy" entertainment gameplay for consumers, is in line with this experience demand.

At this exhibition, Shopee specially set up a cross-border live broadcast room , where several small-language anchors from Shopee KOL Service ( SKS) demonstrated on site how to quickly "plant grass" for Southeast Asian consumers, attracting a large number of people to stop and watch. Although the audience could not understand the local language, they could feel the anchor's enthusiasm through the glass and see the likes and orders from Southeast Asian consumers through the screen, which strengthened their confidence in the hot sales of domestic products overseas.

Cross-border seller portraits, accurately combing vertical overseas links : In recent years, more types of sellers have begun to be eager to try overseas business. Cross-border e-commerce platforms must have the ability to accurately grasp the needs of different sellers and provide customized services in the supply-side construction and incubation links. To this end, Shopee created a 360-degree cartoon seller portrait on site, using easy-to-understand " cross-border keywords" to accurately show Shopee's segmented differences and pain points for various sellers, and deeply analyze and provide customized services and operation plans.

Closed investment promotion conference, a sneak peek at potential categories throughout the year: Shopee, together with its partner Lianlian Pay, held a special closed investment promotion conference in Yiwu, where the platform's investment promotion, brand and operation teams shared practical knowledge on going global to Southeast Asia, and invited senior big sellers to share their experience of explosive sales on site. At the same time, in order to benefit more sellers, Shopee specially built an online live broadcast matrix to simultaneously share the highlights of the investment promotion conference, which received praise from many sellers.

After working with Yiwu for several years, the government and enterprises jointly promote new potential for cross-border overseas expansion after the epidemic

Shopee participated in Yiwu Fair for the fourth time, and the number of visitors to the booth on the first day was twice that of previous years

In 2020, under the shadow of the global epidemic, cross-border e-commerce import and export trade volume successfully reversed the trend. Among them, Yiwu achieved exports of 300.623 billion yuan throughout the year, a year-on-year increase of 4.8%, and the export scale exceeded 300 billion yuan for the first time in history. As a barometer of China's foreign trade economy, Yiwu took the lead in achieving recovery and growth in the post-epidemic era, and also became a new highlight of domestic and foreign trade development.

In this context, Shopee was invited to attend the 2021 World Digital Trade Conference and delivered a speech on the spot, deeply analyzing the trend of domestic products going overseas from the perspective of a cross-border e-commerce platform, and detailing how Shopee applies localization strategies to build different types of overseas links, bringing growth opportunities to various types of overseas sellers.

As a leading e-commerce platform going global, Shopee is well aware of the important position of Yiwu in the cross-border field. Since the launch of its cross-border business, it has continued to cultivate the local market and gradually deepened the content of cooperation:

In 2018, Shopee and Yiwu City formally signed a strategic cooperation agreement, finalizing the comprehensive cooperation with the main directions of cross-border logistics warehouses and cross-border e-commerce talent training;

In 2019, Shopee launched the Double Sail Plan, cooperating with a number of high-quality training institutions and colleges and universities in Yiwu to expand the team of cross-border e-commerce professionals and jointly promote the development and quality improvement of regional cross-border e-commerce education;

In 2020, Shopee established the Yiwu Operation Center to provide professional services such as live broadcast support, training guidance, and offline operation Q&A for sellers in the region. So far, the Shopee Yiwu Operation Center has successfully held 13 courses, with a total of more than 10,000 sellers participating in the courses, becoming a high-quality reserve force for overseas expansion;

Looking to the future, Shopee will continue to optimize its one-stop cross-border seller solutions, constantly upgrade full-link support such as traffic, logistics, incubation, and language, based in Yiwu and radiating across the country, to fully support Chinese sellers in going global to Southeast Asia, lead the trend of domestic products going global, and achieve every possibility of going global.

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