With 2.3 million vegetarians, online platform Vejii is expanding into Canada

After seeing growth in the U.S. , online vegan marketplace Vejii has launched in Canada, serving Canada’s 2.3 million vegetarians and 850,000 vegans.

Vejii was first launched in the US last November with the goal of providing a one-stop platform for consumers to access vegan and plant-based products . The platform has been expanding rapidly, expanding its customer base and variety of vegan products , and currently has more than 2,000 brands on the platform .

As our world adapts in new ways, more consumers are becoming conscious of their own health and the health of the planet and are looking for shopping options that meet this need . Vejii ’s online marketplace provides more opportunities for relevant niche sellers to expand and cater to specific audiences .

It is understood that the platform integrates targeted product recommendations and proprietary technologies such as AI and machine learning , smart lists , reordering functions , subscription programs , etc. to ensure a smooth customer shopping experience.

“Our launch in Canada is a carefully curated selection of plant-based meat, dairy and seafood products based on our best-selling products in the U.S. , ” said Kory Zelickson, CEO of Vejii . “We are committed to making plant-based foods more accessible while also supporting plant-based producers, especially small businesses. ”

Zelickson added, “There are many innovative startup brands that we can help by increasing national awareness. The Vejii platform was inspired by the innovators and founders that our team works with , and by providing exposure to startups, we can both help brands grow and provide our customers with high-quality , plant-based alternatives that they may not have been able to access before. ”

The plant-based market in Canada is booming, and several big-name brands have begun to enter the market in a big way. Food technology startup JUST has launched a best-selling product called JUST Plant Egg in more than 1,000 stores across Canada.

In addition, after its great success in the US market, Burger King is about to launch the "Impossible Burger" to all its stores in Canada .

This shows that major brands are accelerating their efforts to capture the vegan market share. Based on the 2.3 million vegetarians and 850,000 vegans in Canada , this market may have huge development potential.

Canada

Online Platform

Vegetarianism

Vejii