$84 billion hot market! Outdoor products are hot in the US

In 2020, people spent as much as $84 billion on the outdoor living market, and outdoor dining tables, chairs, tents and various decorative accessories are expected to usher in a new boom.

In a survey of 1,000 homeowners in the United States , it was found that Americans are keen on outdoor activities, followed by kitchens, home offices and home gyms. The data showed that 66% of residents spent more than $1,000 on upgrading and repairing their homes, and even 71% said they planned to speed up the pace of home renovations this year.

Home Depot's sales reached $132.1 billion in 2020

Due to the epidemic in 2020, e-commerce has ushered in a big explosion. Data shows that in 2020, Home Depot's sales increased by US$21.9 billion to US$132.1 billion, an increase of 19.7% compared with 2019, of which the total of indoor and outdoor gardens increased by 30% year-on-year.

Indoor gardens are Home Depot's biggest moneymaker, with sales of $14.3 billion, or 10.8% of its sales; followed by high-end appliances, which account for 9% of sales; and outdoor gardens, which are close behind, at $9.6 billion, or 7.3% of sales.

Lowe's sales are about two-thirds of Home Depot's, but it outpaced its main competitor's growth last year, with sales increasing 26.1% to $89.4 billion. Notably, Lowe's outdoor living, lawn and garden categories achieved more than 30% growth in the fourth quarter of 2020.

These outdoor products may be hot-selling in 2021

In 2021, Fishburne expects there will be a huge demand for seating, from chairs for front yards to large sofas for lounging on patios and tall tables and chairs for outdoor dining, a fact that is also reflected in the fact that Burchett chairs are out of stock on websites such as Christopher Knight Home, Overstock and Amazon.

In addition, people are keen on outdoor products, such as night lighting tools, sunshades and rain umbrellas, terrace covers, insect repellent items, and outdoor barbecue related products. Beautiful things always attract people's attention. American consumers are keen to plant more green plants and potted plants, and will use more accessories to decorate outdoor living places to add a finishing touch.

Americans are keen on outdoor sports, especially adventure-related outdoor sports, which has led to the hot sales of such products. According to Lowe's survey data, some items for backyard adventures are hot-selling, such as tableware , various decorative accessories , trampolines , tents , binoculars and telescopes .

As the seasons change, consumers' mentality also changes accordingly . Sellers need to pay attention to the different needs of consumers, be close to life, and create products with practical value for customers in order to get one step closer to explosive sales.

USA

Consumer spending

Home Depot

Roche