"Cafe-style" home decoration is popular in South Korea, and this product is in short supply!

It has to be said that Korean consumers are extremely fanatical about coffee!

Koreans have always had a great demand for coffee, and the sales volume of coffee in the region is also among the highest in the world. However, during the epidemic, Koreans were unable to go to coffee shops, and drinking coffee at home lacked a sense of atmosphere. Against this background, the " café-style " home decoration style became completely popular.

The so-called " café style " home decoration style is to make the home decoration style closer to a café, and strive to achieve perfection in every detail, so that you can enjoy the comfortable environment of a café without leaving home.

South Korean department store Galleria said that the "chair" is a product that can represent the "café-style " home decoration style. During the epidemic, Korean consumers have given chairs more meaning. It is not just a tool with the function of "sitting", but also contains too much aesthetics.

Statistics show that elegant leisure chairs have a huge market in South Korea. Such products are very common in Korean coffee shops. Therefore, such chairs have become one of the indispensable items in the "cafe style " home decoration style.

It is reported that an Athens leisure chair is very popular on SNS, and its main fans are millennials and Generation Z. It is understood that the price of this kind of retro and elegant chair is not low, but this does not affect sales. Its popularity in South Korea is unimaginable. Even on second-hand platforms, people are scrambling to buy it at a starting price of 500,000 won.

Galleria believes that 1930s styles are becoming popular again, and some old items may be revamped and put back on the market.

In addition to chairs, the popularity of related products such as lighting, toasters, and coffee machines has also risen with the rise of the "café-style " home decoration style. From this, it seems that Korean consumers pay more attention to the sense of atmosphere and will purchase such products through various platforms and channels. Their purchasing power and desire to purchase are mostly not affected by price.

For all sellers, the "café style " home decoration style may be the next market worth paying attention to, and the sales of related products will also increase significantly.

South Korea

coffee

Home decoration style