The hand sanitizer market will reach $23 billion! North America dominates

In 2020, due to the outbreak of the pandemic, consumers became more aware of personal and hand hygiene. During this period, the demand for hand sanitizers surged, and the global hand sanitizer market saw significant growth, showing considerable revenue growth potential.

Global hand sanitizer market to reach $23 billion

According to data from the Arizton report, the global hand sanitizer market size was US$13 billion in 2020 and is expected to reach US$23 billion by 2026, with a compound annual growth rate of 10% during 2020-2026.

The landscape of the liquid hand sanitizer market has changed dramatically since the outbreak of the epidemic, with the market witnessing a staggering growth of over 70% between 2019 and 2020.

The demand for organic liquid hand sanitizer products is expected to grow with the increase in the middle-class population and rising awareness about the health benefits of natural products, and as consumers begin to gradually shift towards natural and organic skin care products .

Online sales are expected to grow fastest

In terms of distribution channels, supermarkets and hypermarkets dominate the hand sanitizer market and have become the most important distribution channel, accounting for more than 30% of global liquid hand sanitizer sales . Consumers generally prefer Walmart, Tesco, Costco and Target.

Although the online industry accounts for a relatively small share in the current market scenario, however, with the growing digitization, consumer shift to online, and increasing penetration of the internet, the online sales of hand sanitizers are expected to increase and grow at the highest CAGR during the forecast period.

Offering special offers, more choices, and higher discounts on hand sanitizers and handwashing products will be the major factors driving their sales growth. In addition, the increase in internet penetration and the use of smartphones have influenced consumers and manufacturers to choose online sales and purchase patterns.

North America will dominate in terms of revenue

The report shows that North America is expected to dominate the liquid hand sanitizer market in terms of revenue, while Asia Pacific is expected to lead the market in terms of volume. Asia Pacific is likely to grow at the fastest CAGR of 10% during the forecast period .

The demand for liquid hand sanitizers and disinfectants in North America is driven by the large end-user markets such as commercial buildings, residential sectors, and growth in nuclear households. Also, due to the coronavirus pandemic, the sales of hand sanitizers have increased, especially in the U.S.

Flexible packaging may become one of the fastest growing markets

Flexible packaging is one of the most dynamic and fastest growing markets. It is expected to grow strongly in the future as it offers several advantages including easy handling, convenient handling, and high cost-effectiveness during transportation.

Flexible plastic packaging dominates the liquid hand sanitizer market as there are many polymer resins available for developing new packaging. In addition, flexible packaging allows for efficient warehousing as it takes up less space compared to traditional bottle packaging.

In terms of market volume, the flexible packaged liquid hand wash market is expected to exceed 815 million gallons by 2026, growing at a CAGR of over 9%. The Asia Pacific region is estimated to dominate the market, followed by Europe and North America.

In summary, the hand sanitizer market has great development potential. Online sales will become one of the main sales channels in the future, and flexible packaging will become the main development direction. This is a major trend worth grasping for relevant sellers.

handwashing fluid

North America

worldwide

Online channels

Market size