Yangmatou received hundreds of millions of yuan in D+ round financing, and the import platform demonstrated its fighting skills in the red ocean

It is reported that the cross-border e-commerce import platform Yangmatou has completed a D+ round of financing worth hundreds of millions of yuan , with Shengshi Investment as the investor. It is reported that Yangmatou's last round of financing was in January 2020, when it received a D round of financing worth hundreds of millions of yuan, with Sina Weibo as the investor. In the same month, it stated that the company would achieve full-year profitability in 2019.

In fact, the development of China's import cross-border e-commerce platform is not long, but the growth rate is very impressive. In 2019, the scale of China's cross-border import market has reached 2.47 trillion yuan. Yangmatou was established in 2010 and is a cross-border shopping e-commerce platform that helps domestic consumers shop overseas. It has created an overseas scene-based shopping model, allowing consumers to experience a one-stop global shopping experience through buyers' live broadcasts of real shopping scenes.

The huge market has attracted many participants. With the entry of major platforms such as Global Shopping, import cross-border e-commerce has entered a stage of fierce competition. In recent years, as e-commerce giants have entered the cross-border e-commerce field, the competition for traffic among platforms has become increasingly fierce. "There was no traffic entrance throughout 2018." Zeng Bibo, founder and CEO of Yangmatou, once admitted in an interview.

In order to stand out under the pressure of industry competition , Yangmatou was once caught in a product quality crisis. The "2019 China E-commerce User Experience and Complaint Monitoring Report" released by the E-commerce Research Center of the China Internet Network Information Center shows that Yangmatou's consumer rating is only fifth, and the report rating is "order with caution" .

But in fact, there are three main criteria for consumers to choose cross-border platforms, namely, authentic products, prices and the richness of categories. Unlike the B2C model that NetEase Kaola has achieved , Yangmatou adopts a C2C model, which enriches the products with the power of buyers. While the financial pressure is small, it also brings problems with the buyer's service standards. Previously, Yangmatou claimed that the platform has 80,000 buyers, but in fact, Yangmatou's domestic buyers are generally trading companies. Buyers "actively select products" based on pre-judgment of trends, and products outside the channel are more of a test of vision.

According to previously disclosed data, as of January 2020, the number of items available for purchase on Yangmatou every day reached 1 million, and these items came from 83 countries around the world, including high-end luxury goods, light luxury goods, jewelry, daily necessities and ethnic minority goods. Since 2019, the platform has increased its investment in overseas live broadcasts, with an average daily unit price of more than 400 yuan and a unit price of more than 1,500 yuan.

import

E-commerce platform

Cross-border e-commerce market