Take it off the shelves! 700+ accounts have been sued and sellers have been restricted from withdrawing funds. This trademark is too dangerous!

Stussy sues 727 sellers!

Many sellers tremble when they hear the word "infringement". Some receive a red flag but don't know which product is infringing, while others are still wandering on the long road of appeal.

Some sellers had their accounts frozen and could not transfer their account balances. They could only beg for help ...

Recently, many sellers have made mistakes with the popular fashion brand Stussy.

It is understood that Stussy (Stusi in Chinese) is a fashion brand originating from the United States. The brand incorporates the designs of skateboard clothes, work clothes, and old school uniforms into Stussy's clothing designs, forming a street clothing style that is different from the original style.

The plaintiff company in this case is Stussy, Inc. The lawsuit was filed on January 26, 2021, and the freezing time was around March 2. The case was represented by Keener Law Firm.

The editor searched for Stussy in the United States Patent and Trademark Office and found 72 search results, most of which were registered trademarks of Stussy, Inc.

After checking them one by one, the editor found that the brand has registered quite a few trademarks, covering many categories, and most of the trademarks are highly recognizable, but the most popular one is the following ↓

In the introduction of this trademark, you can get the most critical information, for example, this trademark is commonly used for clothing. The trademark also clearly states that the color is not a feature of the trademark , and the most unique thing is the word "STÜSSY" in a stylized font .

At present, 727 Dunhuang.com sellers have been sued, and some sellers have claimed that they have been restricted from withdrawing all funds. Judging from the number of defendant sellers, the time of prosecution and the time of freezing, this lawsuit is really fierce.

Sellers on other platforms please remove related products immediately!

So what is the magic of this brand, and why do so many sellers use the "Stussy" trademark? I went to the company's official website and found that this brand mainly sells sportswear and hoodies, which are suitable for most young people.

Moreover, the use of this trademark really makes these clothes more fashionable, but the price of this brand is not very affordable.

Afterwards, the editor searched for "Stussy" on Amazon and found a total of 136 results. In addition to hoodies and hats, there was a sticker that also used the keyword "Stussy". Although the letters in the sticker were separate, the keyword also appeared in the listing.

This case had been hidden until the sellers were frozen and the law firm released the case information. Although only the sellers of DHgate.com have been frozen so far, the law firm may target sellers on other platforms next.

Sellers on other platforms should also check if there are any products in their stores that use the word "Stussy" or the trademark. If so, they should remove them from the shelves immediately to avoid the spotlight.

Infringement

Amazon Platform

Cross-border e-commerce market