Goddess Day is approaching, and these three categories on Shopee are about to explode in orders!

Affected by the 2020 epidemic and home isolation, Southeast Asian consumers have become dependent on online shopping.

Recently, Shopee released a weekly market report, summarizing the hot-selling categories for the upcoming "Goddess Day" promotion.

It is understood that this Goddess Day promotion specially prepared for female consumers will be launched simultaneously on March 8 in six major sites including Taiwan, Thailand, Malaysia, the Philippines, Vietnam, and Brazil.

For Shopee sellers, this is another great opportunity to boost sales! So what categories are Southeast Asian female consumers interested in? Let’s take a look↓

Fashion Clothing

Beautiful clothes are irresistible to all female consumers, and their demand for such products has always been high. When sellers launch new products, they can choose more fashionable and novel clothing styles.

However, it should also be noted that Southeast Asia is in a tropical climate zone with high temperatures and heavy rainfall all year round. They have a higher demand for summer clothing and will mostly choose clothing such as short sleeves and short skirts .

The temperature in Taiwan and Vietnam is relatively low, so sellers can add some new spring clothes suitable for the local temperature, such as hoodies, long sleeves, and long pants .

Hair dye products

There are many products that have become popular due to the epidemic, but some niche products have not yet been noticed, such as hair cutting tools, hair dyeing products, and hair care products . For sellers, where there is demand, there is business opportunity.

It is understood that young people in Southeast Asia are increasingly interested in Korean style, especially Korean hairstyles and hair colors. If you can't go out, doing your own hair is even more fun.

At this time, sellers can launch some popular hair dye products, curling tools and other practical products to capture the beauty-loving psychology of female consumers.

Home Goods

In 2020, home furnishing products will have a big boom, and this is also true in Southeast Asia. If Southeast Asian women stay at home, the demand for some small household items will also increase, such as mobile phone holders, makeup mirrors , etc.

Electronic products have always sold well in Southeast Asia, and mobile phone holders, as peripheral products, are also very popular. For lazy people who stay at home watching TV series and variety shows, mobile phone holders are an indispensable tool.

In addition, there are beauty products such as makeup mirrors and storage boxes. These household items can help young ladies make their homes tidier and their lives more refined.

Sellers should also note that female consumers in Southeast Asia may become the main force of this "March 8" Women's Day, but in addition to the above three categories, the "her economy" may also drive the outbreak of the "his economy".

Because female consumers also choose things for their partners while shopping, sellers can also pay attention to the fitness and 3C products that Southeast Asian male consumers like .

At the same time, sellers should also pay attention to the purchasing power of local consumers when launching new products. The price range should not fluctuate too much, so as to seize this opportunity for explosive sales!

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