The market size is as high as $50 billion. These are the popular toys in the United States in 2021

2020 was an unprecedented year for the U.S. toy industry. Due to the epidemic and isolation at home, many parents paid more attention to various interactions and communications with their children, which led to a surge in toy sales in the United States in 2020.

Relevant data show that the size of the toy market in the United States is close to 50 billion US dollars , and it is expected that the global toy market will reach 170 billion US dollars by 2025. Recently, the American Toy Association announced the hot trends in the US toy market in 2021.

Educational toys

Due to the impact of the epidemic, millions of American families are quarantined at home, and parents also want to take this opportunity to interact more with their children. Therefore, educational toys have become the first choice for family toys. Toys such as family jigsaw puzzles, outdoor activity toys, nostalgic toys and role-playing toys , etc., which can promote emotional resonance among family members, are very popular among consumers.

Musical Toys

As we all know, children are restless little motors who love to jump and dance. In addition, parents are focusing on cultivating their children's diverse interests, especially in the United States, where openness is the main focus. As children spend more time on social media platforms such as YouTube and TikTok, musical toys will be very popular among children. In particular, innovative players that play without screens, musical toys that encourage children to mix and create their own, unboxing toys that incorporate music, and classic musical toys will all be loved by children.

Emotional toys

In fact, toys are not just for entertainment, but more for helping children deal with bad emotions. The American Toy Association said that the demand for emotional toys that help develop children's social and emotional learning skills will continue to grow, such as comforting plush toys and dolls, sensory toys with stress relief functions, etc., which will have good sales.

Socially Aware Toys

In fact, many parents hope to help their children learn diverse cultural knowledge through toys to enhance their children's sense of social responsibility and awareness. For example, environmentally friendly toys that can teach children about sustainable development; plush toys that promote the protection of endangered species; toys of people who are important to all levels of society; toys that teach children about the whole process from farm to table; special STEAM toys with renewable energy as the theme , etc.

As children's close friends, toys play an indispensable role. Therefore, the influence of toys on children will continue. With the continuous increase in the global newborn population, the development potential of the children's toy market is still very large. However, sellers should also pay attention to the strict inspection of various imported children's toys in the United States , so they must pay attention when exporting toy products.

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