Hair dye is a necessity! These colors are the most popular in North America

Sally Beauty reported on Thursday that dying your hair at home has become a necessity for many people during the pandemic, and the trend is not slowing down.

Rainbow hair color is the most popular

Sally Beauty, a Denton, Texas-based retailer that specializes in hair care and hair color services for consumers and professionals, said on Thursday that hair color sales in the United States and Canada grew 19% in the quarter ended December compared with a year ago .

Among them, bright dyes such as pink, purple, blue and green have increased by 50% compared with a year ago . And this trend has been around for some time.

“The trend toward vivid colors started long before the pandemic,” Sally Beauty Chief Executive Officer Christian Brickman told analysts on Thursday.

Additionally, Christian Brickman said the trend is largely sustainable as consumers are able to express themselves more freely through their hair, and at the same time, Christian Brickman believes Sally Beauty is a leader in the category.

E-commerce sales increased by 48%

Sally Beauty reported a 3.7% drop in same-store sales in the quarter ended Dec. 31, reflecting temporary store closures and salon closures in California and other markets due to the pandemic.

Sally Beauty's total sales fell 4.5% to $936 million from $980.2 million, but profits rose 7.5% to $57.2 million, or 50 cents per share, from $53.2 million, or 45 cents per share, a year earlier.

And during this period, Sally Beauty's e-commerce sales increased 48% from a year ago. Digital business, including online purchase/in-store pickup, helped Sally Beauty resist the negative impact of the epidemic in the first quarter.

“In an extremely challenging financial environment, our team performed well both operationally and financially,” said Chris Brickman, president and CEO of Sally Beauty.

At the same time, Chris Brickman said: "Sally Beauty's key projects are making new progress, including new digital features such as BOPIS, growing customer engagement and loyalty , etc., which are expected to be completed by the end of this year. And, through strategic investment and repositioning in the past few years, we now have a solid infrastructure and strong capabilities, which we believe will expand our leadership in the hair dye field and provide new growth for the business after the epidemic. "

Hair dye has become a necessity, and consumers' demand for hair color reflects the huge potential of this market, which is an excellent development opportunity for related retail companies.

Hair dye

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