Carrefour's Supeco launches e-commerce discount website

Carrefour's Supeco launches e-commerce discount website

Recently, French large supermarket Carrefour announced that its subsidiary Supeco has launched an e-commerce website.

 

It is understood that the products sold on the Supeco e-commerce platform are divided into two categories: temporary discounts and permanent discounts with the "Yapu Yapu" logo. The product categories include five major categories : home furnishings, beauty products, high-tech & leisure toys, baby products and garden DIY products .

 

Through the Supeco e-commerce platform, customers can browse and purchase goods online, and before payment, they only need to click the "click & collect" option to pick up the goods at the nearest store. Currently, Supeco has six stores using the e-commerce platform, and plans to increase its number to more than 50 in the future by expanding to Romania and Spain .

 

It is reported that, like many European countries, during the second lockdown in France, the government announced a ban on retailers from selling all non-essential items, including any flowers, toys, clothes, household appliances and cultural products (books, CDs, etc.). This is a heavy blow to retailers, especially Carrefour, a large supermarket that mainly operates offline stores.

 

Supeco , a full-category supermarket store, opened its first store in 2017. Its main operating model is between discount stores and spot self-carrying. At present, its sales business has covered major European countries such as the UK and France, providing low-priced products to individual consumers and retailers. It is expected that by the end of 2021, Supeco will have more than 50 stores, and its strong warehouse capacity is helping to rapidly develop its e-commerce business.

 

On November 9, 2020, Supeco officially decided to develop an e-commerce website with the concept of "discounts". However, the challenges it faces are huge, because the store needs to implement a series of steps such as receiving online orders, sorting inventory, customer service, and back-end operations, and even needs to mobilize inventory and delivery of 51 stores as much as possible. During this period, Supeco also trained employees in digital marketing and product classification.

 

As expected, after three months of hard work, Supeco's e-commerce website was finally successfully launched. The head of Supeco said that in the future, the e-commerce platform will be opened to Romania and Spain.


Cross-border e-commerce market

France

Supeco

<<:  UK jigsaw puzzle sales reach £100 million per year, with e-commerce platforms becoming the main driving force

>>:  India's demand for gold and silver jewelry will explode in the near future!

Recommend

Chinese DTC brand Pop Mart goes global, localization is the key

When counting the most popular trendy ways of pla...

Accelerate the approval! Japan officially completes the RCEP approval process

The Japanese Senate approved the Regional Compreh...

What is Zhike Cloud Service? Zhike Cloud Service Review, Features

Zhike Cloud Service is a micro-e-commerce operati...

Walmart is "stealing" Amazon's skills again

Since entering the e-commerce field, Walmart seem...

What is LOHAS LED? LOHAS LED Review, Features

Founded in 2003, LOHAS LED is a professional inde...

What is Tippr? Tippr Review, Features

<span data-docs-delta="[[20,{"gallery"...

What is Ping An Da Logistics? Ping An Da Logistics Review, Features

Ping An Da Logistics is a modern comprehensive ex...

$200 billion! US holiday online sales remain strong

Affected by the epidemic, online sales in the Uni...

POE policy expires again! Amazon seller account may be suspended

Recently, many sellers have reported that the POE...

For raising market prices, the e-commerce giant was sued by California!

According to foreign media reports, recently, Cal...

What is XinDa Overseas Warehouse? XinDa Overseas Warehouse Review, Features

The Xinda Overseas Warehouse is independently plan...