What is MAGASEEK? MAGASEEK Review, Features

MAGASEEK was founded in 2003 and is affiliated to Itochu Corporation, a well-known Japanese comprehensive trading company. It is a website that mainly sells Japanese fashion clothing. MAGASEEK sells nearly 1,000 brands, and its customers are mainly female customers in their 20s and 30s.

About MAGASEEK

MAGASEEK is a Japanese clothing, footwear and accessories website, which has multiple brands of men's and women's clothing, footwear and hats, such as TOMORROWLAND, Apuweiser-riche, UNITED ARROWS, Nano・universe, SNIDEL, etc. MAGASEEK cooperates with nearly 20 fashion magazines in Japan and integrates rich resources in the fashion field. During the more than one year in the Chinese market, MAGASEEK has also worked closely with domestic magazines and models.

China Branch

Magassee Trading Co., Ltd. is a wholly-owned subsidiary of the Japanese fashion shopping website MAGASEEK in China. In June 2012, MAGASEEK entered the Chinese apparel e-commerce market through a partnership with Vjia. Magassee owns brands from many different companies, but the brand structure of flagship stores on Chinese e-commerce platforms often has a small proportion of internationally renowned brands, and most are unknown domestic brands.

Development History

-In June 2012, V+ Fashion Shopping Mall under Vancl announced the opening of a Japanese fashion hall and formally reached an exclusive cooperation with Japanese fashion shopping website MAGASEEK. Domestic consumers can more conveniently purchase Japanese fashion on the V+ platform. MAGASEEK also officially entered the Chinese clothing e-commerce market through cooperation with V+.

-In 2013, the Japanese fashion e-commerce company MAGASEEK encountered a complete setback in its business in China. Its flagship stores in China are being withdrawn at a rapid pace, and the platforms that have announced their withdrawal include and Vjia.

-In 2013, DOCOMO acquired 71% of the shares of online retail company MAGASEEK for 2.04 billion yen, expanding its e-commerce business to female customers aged 20-30.