What is Rakuten & Rakuten Review

Rakuten, Inc. (English: Rakuten, Inc.; Japanese: 楽天株式会社) is an Internet service company founded by Hiroshi Mikitani in 1997. It is the operator of Japan's largest electronics shopping street "Rakuten Market". Its subsidiaries include: Japanese e-commerce platform "Rakuten Market", portal website "Infoseek" and other websites.

About Rakuten Inc.

The services provided by Lotte Group are spread across 30 countries and regions around the world. Lotte Group has more than 1.2 billion service users worldwide. It is committed to forming a "Lotte Ecosystem" with the membership system as the core development, adhering to the development concept of "Big Data × AI × Concept".

· Diversity and open corporate culture are the foundation for Lotte Group to maintain its competitiveness and vitality. Lotte's corporate culture encourages employees with different ideas to discuss and share ideas at any time with an open attitude. At the same time, in order to allow employees with different cultural and language backgrounds to have the greatest room for development in the company, Lotte designated English as the group's common language, which enabled Lotte Group to recruit outstanding talents from more than 70 countries and regions around the world.

Platform entry

1. Advantages of entry: advantageous market share (accounting for 25% of Japan's online B2C market); e-commerce consultant (professional e-commerce consultants will assist your store, provide market trend information and sales strategies); brand creation (a merchant-centered platform where merchants can conduct CRM activities independently).

2. Settlement process: It takes about 1.5 months to complete the application. Different countries have different regulations for settlement. (You can contact the website customer service for details: https://www.rakuten.co.jp/ec/sellinjapan/zh-cn/) The general process is as follows:

3. Charging standards: The charging standards for enterprises in different regions are as follows:

(1) Japanese companies (select one of the charging standards from the table; products must be shipped to customers from Japan):

(2) United States (select one of the following two packages):

In addition, there are some special regulations for American companies that need to be understood in advance: you need to use the Japanese system RMS to create a store; you are responsible for shipping to Japanese customers; you need to provide at least 5 hours of Japanese customer service time during the 9AM-6PM (JST) period; you need to bear the exchange rate risks yourself.

(3) Other overseas regions entry models:

Chinese sellers settled in

1. Domestic sellers’ entry conditions:

Domestic legal person registration;

More than one year of experience in Amazon EC operations in Japan;

The company has 2 or more Japanese site operators who can speak Japanese.

2. Settlement Fees:

Initially, you must pay a deposit of 500,000 yen to Rakuten (refundable upon exiting the store);

Initial landing fee 60,000 yen;

Monthly operating expenses: 50,000 yen;

The commission rate on sales is 8-12%.

Development History

- In February 1997, Rakuten Co., Ltd. was founded. In May of the same year, "Rakuten Ichiba" was born, with a total of 13 stores opened on the website.

- Since 2000, Rakuten has started to acquire other companies, including securities companies, professional baseball teams, travel websites, etc. The company is currently a JASDAQ listed company and a member of the Japan Business Federation.

- On November 29, 2007, Rakuten Inc. signed an agreement with Uni-President Enterprises Group in Taipei, Taiwan to establish a joint venture company, Rakuten Taiwan Market (Rakuten Inc. holds 51% and Uni-President Enterprises Group holds 49%). The joint venture officially began operations in the second quarter of 2008. Taiwan is Rakuten Market's first overseas expansion location.

- On June 21, 2013, Rakuten released a statement that in response to the development strategies and blueprints of the future e-commerce business of Rakuten Corporation and Uni-President Enterprises Group, Rakuten Corporation, which originally held a 51% stake, will purchase the 49% stake held by Uni-President Enterprises Group. This equity transaction is expected to be completed before the end of June, and Rakuten Taiwan Market will become a subsidiary (Taiwan subsidiary) wholly owned by Rakuten Corporation.

- On February 14, 2014, Rakuten Corporation acquired instant messaging and voice VoIP company Viber for a total of US$900 million. Rakuten Group has previously acquired e-book Kobo, video streaming company Wuaki.tv and video social platform Viki, entering the digital content field. On June 18, 2014, Rakuten Corporation obtained approval from the Taiwan Financial Supervisory Commission to establish Taiwan Rakuten Credit Card Company in Taiwan.

- On September 9, 2014, Rakuten Corporation acquired Ebates, the largest cash back shopping website in North America, for US$1 billion and holds 100% of Ebates' issued shares.

- On August 24, 2015, Rakuten Inc. announced that its headquarters will be moved to Rakuten Crimson House in Setagaya-ku, Tokyo, to engage in the banking industry.

- In addition, Rakuten Inc. also has a market research organization called "AIP". Starting from July 1, 2017, "Rakuten" was added to the front of the name and changed to "Rakuten AIP".

- On September 29, 2016, Rakuten Co., Ltd. established Rakuten Kobo e-books in Taiwan, cooperating with 12 Taiwanese publishing houses including Chengbang, Yuanliu, Dakuai, Lianjing, and Yuanshen to launch thousands of traditional Chinese books in the first wave.

- At the end of 2017, Rakuten Inc. sold its Ebates China business to 55haitao. On February 1, 2018, Ebates China officially announced that it had been fully acquired.

Business with China

According to official data from Rakuten Japan, in 2013, more than 10,000 of the 40,000 stores on the Rakuten Japan website participated in the direct mail service to China, accounting for 25%. In addition, the backend data of Rakuten Japan on JD.com, Koala flagship store and its own Rakuten Japan international market platform showed that the business growth brought by Chinese consumers has doubled. In addition, Nandu reporters also learned from Fanli.com that in order to expand its layout in China, Rakuten Japan bet on the Chinese online and offline rebate market and invested 100 million US dollars in the C round of financing of Fanli.com.

Corporate Values

Corporate philosophy: We take "improving social development and people's quality of life through innovation" as our corporate mission, while providing services that make users and customers highly satisfied, we will promote social development and maximize corporate value and stock value by positioning ourselves as a "Global Innovation Company".

Corporate Vision: Pursue revolutionary innovation, combine knowledge, creativity and enthusiasm from all over the world to achieve goals, realize people's dreams and create a happier society.

" Lotteism" represents the values ​​and guidelines for action that all Lotte Group employees should share.