What is Xiamen Hexin & Xiamen Hexin Review

What is Xiamen Hexin & Xiamen Hexin Review

Xiamen Hexin E-commerce Co., Ltd. (formerly known as Xiamen Hexin Clothing Co., Ltd.) , headquartered in Xiamen, Fujian, is a comprehensive enterprise integrating design, R&D, production and sales, with cross-border e-commerce as its business model. Xiamen Hexin originated from Quanzhou Ailun Clothing Co., Ltd. established in 2007; its main products include: functional underwear, clothing, accessories, bags, electronic accessories, household items, etc. Since its establishment, it has been adhering to the concept of "Let TA discover a more beautiful self", committed to the export of Chinese clothing and bags, and won a good reputation in the industry. Today, Hexin has established many branches at home and abroad: Hexin Holdings (Hong Kong) Co., Ltd., Hefei Hexin Technology Co., Ltd., Xi'an Heguixin E-commerce Co., Ltd., Hexin Technology Inc. in the United States and other wholly-owned subsidiaries, with business scope all over the world.


Corporate Culture

Corporate mission: Let TA discover a more beautiful self.

·Corporate vision: To be the leading brand of functional underwear.

·Values: work together; trust each other; work together; innovate; achieve customer success; focus on professionalism; take responsibility; be honest and trustworthy; strive with passion; be grateful.


and new global layout

Xiamen Hexin: On May 30, 2011, in order to ensure timely information reception at home and abroad, the company's headquarters moved to Xiamen and Xiamen Hexin was officially established. After seven years of development, the situation has changed dramatically. Against the backdrop of the thriving development of international and domestic e-commerce, Xiamen Hexin has kept up with the e-commerce trend, continued to innovate, and rapidly expanded its scale, becoming one of the representative enterprises of cross-border e-commerce for luggage and clothing in Xiamen.

Xi'an Hexin: Xi'an is the ancient capital of the Six Dynasties. Hexin looks to the northwest. Feel the charm of cross-border e-commerce in the historical sedimentation, where history and the future fully collide. The new era of the Internet is surrounded by the strong historical atmosphere of Xi'an. Hexin has taken root here. The business team, small language team, and promotion team will all grow and develop here.

Hefei Hexin: Formally established in March 2017, as one of the company's main talent training and delivery bases, the company has developed extremely rapidly, from a team of 3 people in the early stage to more than 50 people in June. Except for one person transferred from Xiamen Hexin, the rest were all recruited locally. At present, it has established cooperative relations with many local colleges and universities, which will continuously supply talents for the company's subsequent development.

HEXIN TECH INC: In 2017, in order to expand the company's business and enhance brand influence, a wholly-owned subsidiary was established in Irvine, Los Angeles, USA. The subsidiary plans to use multiple channels such as online, offline, and new media to develop the North American underwear market segment, effectively cooperate with domestic market sales, and establish a 2,000-square-meter logistics center to reduce logistics costs and improve customer satisfaction.


Development History

-In 2011, Xiamen Hexin E-commerce was established, focusing on the development of B2B business, and the company's headquarters was located in Xiamen.

-In 2012, the company expanded its B2B business into B2C business and entered the AliExpress platform.

-In 2013, the office area was expanded and Wutong was selected to achieve office and warehousing integration.

-In 2014, the company team expanded and entered multiple e-commerce platforms, insisting on deepening development in the e-commerce field.

-In 2015, the company's e-commerce team exceeded 100 people, becoming one of the few foreign trade e-commerce companies in Xiamen with over 100 people.

-In 2016, underwear brand Mei De Ying entered TOP to create multiple brands and took the route of multi-brand development.

-In 2017, the company's headquarters office moved to Wuyuan Bay to make further preparations for expanding global business.

-In 2018, Xi'an, Guixin and Nanchang offices were established successively.

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