What is YOOX? YOOX Review, Features

Founded in Milan in 2000, YOOX , full name “YOOX NET-A-PORTER GROUP”, is the world’s leading fashion e-commerce platform with 4.5 million high-spending active customers in 180 countries and regions, available in 10 languages ​​and 7 currencies.

About YOOX

Since its inception, YOOX has been at the forefront of innovation, using artificial intelligence technology for the first time in the fashion sector, allowing users to create their own models in its app and try them on virtually.

YOOX offers multilingual customer service 24/7/365 and a seamless shopping experience on mobile devices, tablets and desktops.

Business Model

1. Multi-brand online store

YOOX NET-A-PORTER GROUP serves fashion consumers around the world through its multi-brand stores NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.

2. Online flagship store

Launched in 2006, YOOX NET-A-PORTER GROUP’s Online Flagship Store Division works with the world’s leading luxury brands to provide a range of B2B luxury services, including online and mobile store development, high-precision omni-channel logistics, comprehensive customer service, effective digital marketing and global strategy development.

Development History

-In 2000, the online platform YOOX NET-A-PORTER GROUP was officially launched

-In 2006, the first online flagship store, marml.com, powered by YOX Group, was launched and the first mobile task force was established

-In 2007, NET-A-PORTER launched its first promotion of "same-day delivery"

-In 2008, YOOX launched the "See Now, Buy Now" feature

-In 2009, ECOBOXTM and YOOXO were launched, becoming the first online shop-in-shop dedicated to sustainable fashion, and launching an iPhone application with NET-A-PORTER. In the same year, YOOX was listed on the Milan Stock Exchange on December 3, becoming the only company to go public in Italy in 2009.

-In 2010, YOOX opened an office and distribution center in China combining RFID technology and automation

-In 2011, MRPORTER, the global men’s fashion retail destination, was launched.

-In 2012, YOOX partnered with Kering to create a single-brand store dedicated to managing the brands of the French luxury group

-In 2013, the first shoppable video "Dinner in Milan" was launched

-2017, launch of state-of-the-art technology center in London and opening of new local offices and distribution centers

- In 2018, YOOX NET-A-PORTER became part of the Richemont Group. NET-A-PORTER launched Porter Digital, providing original Porter content online every day, while YOOX launched 8 by YOOX, a free brand driven by artificial intelligence. In the same year, the YOOX NET-A-PORTER Group partnered with Alibaba Group to strengthen global services for NET-A-PORTER and MRPorter Chinese customers.