Global merchants witnessed the vitality of Chinese consumption, and thousands of brands on Tmall International doubled their growth during Double 11

Despite uncertainties such as the international environment and recurring epidemics, Tmall's Double 11 performance this year was steady, demonstrating the vitality of Chinese consumption and the resilience of the economy .

Import consumption remains strong, and overseas merchants continue to reap growth during Double 11. Tmall International data shows that during Double 11, the transaction volume of more than 1,000 overseas brands increased by more than 100% year-on-year .

Many new overseas merchants and small and medium-sized merchants that have just entered China have found certainty of business growth during Double 11 , and have entered the "million-dollar club" and "ten million-dollar club" . Data shows that 425 overseas brands on Tmall International have entered the million-dollar club, and 26 new overseas brands have achieved sales of over ten million.  

For example, Israeli beauty instrument brand IMNT, Bayer's ONE A DAY, and Procter & Gamble's skincare brand TULA have just tested the Chinese market through Tmall International this year, and achieved certain growth in their first participation in the Double 11 shopping festival.

Tmall Global is not only the first stop for overseas brands to enter China, but also a place to discover global fashion trends.

During this year's Double 11 , more and more consumers "got into" niche hobbies and paid for their interests. Tmall International data showed that during the Double 11 period, sales of land surfboards increased by more than 3,000% year-on-year , sales of imported vinyl record players increased by more than 530% year-on-year , sales of imported cycling accessories and equipment increased by more than 400% year-on-year , sales of lure fishing equipment increased by nearly 200 % year-on-year , and sales of American football-related equipment increased by nearly 150% .

In addition, in order to allow consumers to better shop around the world online, during the Double 11 period , Tmall Global merchants jointly launched a 24-hour relay live broadcast. Dubai, France, Galeries Lafayette in Paris, Tokyo Ginza, Italy... Not only can you buy good products from around the world in the live broadcast room, but you can also follow Tmall Global's global merchants to visit famous tourist attractions and commercial centers overseas.

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