What is MediaGo? MediaGo Review, Features

MediaGo is an overseas marketing platform under Baidu's International Business Unit, aiming to provide integrated marketing solutions for global advertisers.

About MediaGo

Baidu International - MediaGo overseas advertising platform, in-depth cooperation with high-quality platforms such as Snapchat, Pinterest, Reddit, etc., and also has strong self-operated media such as Facemoji, Semiji, popIn, etc. It creates a one-stop overseas digital advertising service for advertisers and provides a full range of marketing solutions.

Products and Services

1. Diversified advertising

Snap Ads

An advertisement that appears in Moments, and is displayed in the form of videos, GIFs, dynamic images, and photos. It is pushed to the target group in a full-screen format with the best sound.

Story Ads

Consisting of 3 to 20 Snaps, brands can curate and design every detail related to their brand or product. Each Snap can lead users to a web page visit, app installation, or long-form video.

Collection Ads

An advertisement with 4 clickable modules at the same time, one of the advertising forms specially provided for e-commerce advertisers, which can provide users with an immersive and interactive advertising form through AR technology.

Filters

Artistic overlays that appear after Snapchat users take a photo and swipe left or right. Filters allow brands to become part of consumers’ content — driving awareness, advocacy and action.

2. Product Services

Full set of advertising operation services

MediaGo provides advertisers with a full range of professional and comprehensive advertising operation services, including account opening application and third-party statistical platform setup, account establishment, material production, local language review, material appeal, account analysis and optimization guidance, advanced functional training and agency advertising services, etc.

Account Automated Analysis System: MediaGo Platform/CMP

MediaGo has a complete AI account automation analysis system CMP, which can clearly display the overall consumption and daily fluctuations of media such as Snapchat and Pinterest and conduct monitoring and alarm.

Development History

-In 2017, Baidu International MediaGo obtained the exclusive top-level agency rights for Snapchat in China, Japan and South Korea.

As the first Snapchat partner, MediaGo has been deeply involved in Snapchat operations, and has trained dozens of second-level agents and the first batch of Snapchat advertising optimizers in China. It has currently served more than 10,000 Chinese, Japanese and Korean companies going overseas, covering industries such as games, e-commerce, pan-entertainment, and tool apps.