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Weimeng Media was founded in 2011. Driven by big data, it focuses on the integrated marketing of new media (KOL, internet celebrities, stars, etc.). About Weimeng Media - Weimeng Media is headquartered in Beijing, with branches in Shanghai, Guangzhou, Dalian and other cities. It has received nearly 100 million yuan in investment from well-known institutions such as Cherubic Capital, big data listed company Torui, Morningside Capital, and Cybernaut. It was listed on the New Third Board in 2016 and was selected into the innovation layer.
- As a domestic company specializing in new media marketing, Weimeng Media is good at using a more professional new media perspective to plan creative communication events, customize content according to the different characteristics of KOLs, and perfectly control the output quality for brands. So far, it has served well-known brands such as Tencent, ByteDance, Meituan, NetEase, Didi, Qunar, Sohu Video, Universal Pictures, iQiyi, Mango TV, L'Oreal, Johnson & Johnson, Mengniu, etc., and has won numerous awards in the industry;
- Driven by technology and resources, Weimeng has independently developed a series of products, including the new media advertising and marketing platform - kolstore, the new media big data service platform - kolrank, the new media advertising and marketing platform SaaS cloud service - kolmaster, which is designed to build a dedicated new media advertising and marketing platform for public relations and advertising companies, and the new media content creation platform - 365editor. Weimeng's business also includes self-media incubation and investment, self-media e-commerce, self-media industry media and communities, and self-media industry training.
Products and Services 1. Kol Store kolStore is a new media advertising platform independently developed by Weimeng Media. It establishes the self-media value index (KolRank) through social influence and self-media advertising transaction data analysis, and is committed to serving advertisers, marketing agencies, investment institutions, and self-media to help them gain a deeper insight into the value of self-media. 2. KolRank Accurately attract customers, reach audiences in multiple dimensions, gather fans in a targeted manner, and help you increase the number of fans on Weibo and WeChat accounts through various effective channels; help customers scientifically manage and integrate self-media resources; cooperate with top investment institutions to help early content entrepreneurs complete financing docking; create article layout and editing tools for self-media users, WeChat editor, public account article layout, article beautification, and one-click article publishing; a domestically listed self-media advertising platform that provides advertisers and media owners with self-service transaction services through an online platform. 3. kolMaster KolMaster is a SAAS cloud service of the self-media advertising platform launched by Weimeng Media. It is mainly aimed at advertising companies with digital marketing business, public relations companies with EPR business, traditional media in transformation, and self-media agencies or alliances. It helps them to achieve efficient procurement and scientific management of self-media through self-built platforms, obtain the largest number and best-priced self-media resources with less investment, and help them serve their customers more effectively. 4. 365 Editor 365 Editor is a WeChat editor under Weimeng Media. It has a large number of genuine materials, templates, and animated image libraries. It provides one-click article typesetting, WeChat image and text beautification, and public account content editing functions. It supports real-time preview, one-click refresh, and one-click synchronization on multiple platforms, realizing the diversification of new media editing. Development History -On May 30, 2011, Weimeng Media was officially established; -At the beginning of 2012, Weimeng completed the construction of the self-media marketing platform - Kolstore.com, which brought together more than 200,000 cross-platform social media opinion leaders (KOL) resources. It provides social media advertising programmatic precision dissemination for tens of thousands of advertisers/advertising companies; - In 2015, Weimeng became a one-stop solution provider for mobile social marketing that integrates strategic consulting, creative planning, technology development, and resource integration. In July, it completed a RMB 30 million Series A financing round led by big data listed company Torui (stock code: 300229) and Morningside Capital. In November, it completed its shareholding reform and officially changed its name from "Beijing Weimeng Advertising Co., Ltd." to "Beijing Weimeng Media Co., Ltd."; -In April 2016, Weimeng Media successfully completed the listing on the New Third Board and entered the online entertainment industry: it established a subsidiary "Weimeng Cool Entertainment", focusing on integrated marketing solutions in the fields of online dramas, variety shows, movies, and TV series, and carried out upstream and downstream layout of the industry: investing in H5 game company "Weidong" and Chinese trend brand "Mishan". In December, at the China Pan-Entertainment Innovation Summit, Weimeng Media, Enen.com, and Morningside Capital jointly launched the "Entertainment We-Media Alliance"; -In January 2017, Weimeng Media was selected as one of the annual TOP40 marketing and communication agencies. In February, Weimeng Media completed a round B financing of 50 million yuan. This round of investment was led by Zhejiang Cybernaut Investment and followed by the original institutional shareholder Morningside Capital. Tus Film and Television and Weimeng Media reached a strategic cooperation agreement and established Horgos Tus Weimeng Media Co., Ltd. to fully develop full-industry entertainment marketing. In April, Weimeng Media participated in the Global Mobile Internet Conference GMIC. In May, Weimeng Media was selected for the 2017 New Third Board Innovation Layer. In July, Weimeng Media successfully held "Riding the Wind and Waves - 2017 We-media Industry Summit" and initiated the establishment of a social advertising procurement alliance. In August, 365 Editor under Weimeng Media was officially launched. In September, kolrank, a self-media big data service platform under Weimeng Media, was newly launched and used a new domain name: www.kolrank.com. In November, Weimeng Media and Taiwan's cooking learning platform delicious life howliving established a joint venture; Weimeng Media and Asian Star Entertainment Alliance established "Weimeng Starlight Macstar Culture Media Co., Ltd." -In January 2018, Weimeng Media and Alibaba Pictures reached a strategic cooperation and established a joint venture to jointly build the largest self-media intelligent marketing platform in the film field in China. In March, Weimeng Media and Beike Video jointly invested in Miao Daxian, the top anchor of Meipai. Weimeng Media successfully held the "Short Video Marketing Summit 2018" in Shanghai. In April, Weimeng Media and Beijing United Trust Technology Service Co., Ltd. entered into a strategic cooperation to help protect the copyright of self-media. In May, the Lingku platform under Weimeng Media added short video delivery functions such as Douyin and Kuaishou. In June, Weimeng Media and the Hubei Advertising Association successfully held the "Wuhan New Media Development Summit". Weimeng Media successfully held the "Big Waves Wash Away the Sand - 2018 Self-Media Industry Summit"; -On January 19, 2019, the "New Media Innovation Conference and 2019 Weimeng National Tour·Wuhan Station" hosted by Weimeng Media was successfully concluded at the East Lake International Conference Center. In March, "Weimeng Media entered the L'Oreal Asia Pacific Service Provider Database" to serve a series of first-line brands under L'Oreal. On March 29, the "New Media Innovation Summit and 2019 Weimeng National Tour·Jinan Station" hosted by Weimeng Media was successfully concluded at Shandong Building. On May 9, the "New Media Innovation Summit and 2019 Weimeng National Tour·Yantai Station" hosted by Weimeng Media was successfully held in Yantai City. On June 28, 100 Hundreds of new media industry bigwigs and nearly a thousand spectators gathered together to participate in the "China New Media Innovation Summit and 2019 Weimeng National Tour Qingdao Station" hosted by Weimeng Media. On September 19, the "Second China New Media Development Annual Conference-New Media Marketing Forum" co-organized by the "Media" magazine of the China Institute of Publishing Research, the Executive Committee of the Shandong Cultural Expo and the Propaganda Department of the Jinan Municipal Committee of the Communist Party of China and hosted by Weimeng Media was successfully concluded at Shandong Building. On October 18, Hearst and Weimeng Media officially confirmed their strategic partnership. At the end of December, Weimeng Media was selected as one of the "Top Ten Media Companies of the Year" by Mad Men. Corporate Culture 1. Vision Become the most influential new media business group 2. Mission Make new media marketing more efficient 3. Values - Customers first, moving forward courageously
- Thirst for knowledge, create a mark
- Teamwork, keep your word
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